Toom baumarkt: The Gnome Protest
Advertising Agency: Ogilvy Action, Düsseldorf, Germany
Creative Director: Martin Seele
Art Director: Lee Manton
Copywriter: Mike Dawe
Published: January 2012
Advertising Agency: Ogilvy Action, Düsseldorf, Germany
Creative Director: Martin Seele
Art Director: Lee Manton
Copywriter: Mike Dawe
Published: January 2012
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8 Comments
Hells yeah.
Love a good viral ambient.
Interesting .
Love it.
Great marketing, buzz. and I really like the VO.
Did you see their happy faces?
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Very good idea. Love.
http://www.mandarinoadv.com
Very similar trick to this:
http://www.youtube.com/watch?v=jDrgujUz3gU and this http://www.theonion.com/articles/nations-snowmen-march-against-global-...
Fine idea.
I love the idea.
reminded me of the roaming gnome