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Comments (27)

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Highest Rated

ooops's picture
ooops
Activity Score 448

counting AGAIN

truecopy's picture
truecopy
Activity Score 399

Love it. Great work.

"Sex sells. Truth even better." - A friend

andrej dwin's picture
andrej dwin
Activity Score 937

superb!

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

ziyad_pa's picture
ziyad_pa
Activity Score 105

xcellent!

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

very good idea , escellent work.
simple and effective

second_creator's picture
second_creator
Activity Score 754

good one

Early to bed, early to rise, work like hell and advertise

copywriter

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Would be great if you axed the 'too many didn't' line.

It doesn't need it and works better when you let people figure it out for themelves.

We're going to need more lube.

Artchique's picture
Artchique
Activity Score 166

oooh yes. That would make it even better. :)

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I normally agree with that type of comment. Don't say what you're showing, it's redundant, right?
But with this particular piece, I really don't mind the second line at all. Matter of fact, "because" of that line, the message becomes a bit more emotional and hard-hitting.

This is a brilliant piece of communication. With SO many so-called "fake" and insignificant ambient/guerrilla ads out there recently, this stands high above all the rest.
I'm almost certain that this will pick up numerous awards, but more importantly, I really hope the general public appreciates this type of work when they see it...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Hmm. Looking at it again perhaps you're right.

We're going to need more lube.

Philip's picture
Philip
Activity Score 65

...fantastisch!!!!!!!!! - fantastic - superb !

Martha's picture
Martha

Maybe you can help me.I'm looking at the picture but I can't find the clue of it. Maybe the symbol of the 4 vertical lines with one crossing them must tell me something, but it does't! Which symbol is it? Maybe in Italy we don't use it so... :)
thanks

Stigset's picture
Stigset
Activity Score 1454

It's not really a symbol, it's a counting technique. When you count (days, or in this case deaths) you draw one line per number. When you reach the fith you cross the four others, and you start over again. That way it's easier to keep track of how many decimals you've counted. (you've probably seen it in prison movies, where the prisonner count's the days he's been in, by scratching a line in the wall).
Great ambient, btw.

Martha's picture
Martha
Activity Score 12

Thank you very much. I thought there was a relation between this ad and counting days in jail but I couldn't go further. So as you can count days you can count lives, it's not immediate for me! :)
Martha

Guest's picture
Guest

... scat job?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Urgghh!? Scat? that reminds me of a movie Ihad th misfortune of seeing when I was in Berlin, I didn't watch for long, once it became apparent what was going on.

We're going to need more lube.

WC's picture
WC

I wish I've had the idea! dammit!!!!! POWER LAAAA

Fk Mikenj's picture
Fk Mikenj
Activity Score 197

clap. I wish I've had the idea!

BestAds's picture
BestAds

Please stop copying all the ads from www.bestadsontv.com.
In the last two weeks you have copied at least 30, including this one from Clemenger BBDO, Wellington. They sent it exclusively to us.

Screw you!'s picture
Screw you!

Get over yourself! It's piece of communication meant to be shared. Especially true of a life saving public service message. I guarantee neither the agency nor the client doesn't mind the ad being passed along. And I'm never going to vist your site because you have a stupid selfish attitude about this sort of thing. Didn't your Mum teach you to share?

screw you's picture
screw you

我非常同意楼上的观点。did't your mum teach you to share?

Rog's picture
Rog
Activity Score 6082

Creepy, black humour. Bang on, Clems.

>>>> That's not an ad. THIS is an ad.

RM's picture
RM
Activity Score 419

yeah very creepy, this just underlines the fact that the simple ideas are the best.

Let me guess...

The creatives went to the station, they soaked in the sights and sounds, they bought a Coke, Pepsi or longneck for that matter, opened it. The sound of the bubbles escaping for the first time triggers brain stimulation, they take a sip, look down onto the tracks and there you have it ding!

Well done Clems, G'day Rog!

Rog's picture
Rog
Activity Score 6082

Woah, Ryser! Freak me out.

>>>> That's not an ad. THIS is an ad.

manojchaki's picture
manojchaki
Activity Score 33

superb!

picturejockey's picture
picturejockey
Activity Score 658

This should be done in Bombay. Everyday about 10 people die here while crossing tracks and no I am not exaggerating, the average is indeed 10 people according to a daily.
http://www.navinharish.org

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Do you not call it Mumbai now?

We're going to need more lube.

ooops's picture
ooops
Activity Score 448

counting AGAIN

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