Tony Divino Toyota: Less hot air

In America, the expression "full of hot air" means you're lying. Also, hot air can make balloons rise (although helium is generally used for small balloons). Our non-floating balloons, attached to
all the cars in the dealership, is our attempt to demonstrate honesty.

Advertising Agency: Richter7
Creative Director / Copywriter: Gary Sume
Art Director: Hunter Sebresos
Other additional credits: Executive Creative Director: Dave Newbold
Production Manager: Cynthia Griffin
Released: October 2008

Related videos by Shutterstock

14 comments

Guest's picture
Guest

'less' hot air means that there is some left?

BulbheaD's picture
BulbheaD
254 pencils

RICHTER7...hhhhmmm, DROGA5?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

Damn! You got me at 7!

Guest's picture
Guest

damn, u got me at 7.

Guest's picture
Guest

hahahahahahaha, yeah it basically means they're still gonna bullshit u, but not as much as the others. Good concept though!

Ivancette's picture
Ivancette
153 pencils

I feel the concept its really good and honest in the category. The executions are poor, a really big idea developed by trainees

El que sabe, sabe arte. El que no, es redactor.

Ad_Man's picture
Ad_Man
828 pencils

mi hermano, me tendrás que disculpar.
si tu forma de criticar a los redactores será por medio de una frase, creo deberías pensarla un poco más. es pésima.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

mmackinven's picture
mmackinven
1596 pencils

Hmmm, but helium isn't hot...

G.J.'s picture
G.J.
149 pencils

Jackpot - cheque to tis dude pls. booze for the rest. boos for mr 7. (we're not saving lives so don't be too serious wit the comments mr 7).

alnore's picture
alnore
212 pencils

hey, I'm not an American, and I didn't know the insight you're explaining,
but I get the message. nice

Guest's picture
Guest

In Australia, the expression "waste of frigging time" means, well...

Guest's picture
Guest

fuck-a-doodle-dooooo!

Guest's picture
Guest

In my country, we have an expression that goes "This is crap."

Guest's picture
Guest

hmmmmm......
after a lot of research, we purchased and had no hot air! nor sales pressure!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments