Tony Divino Toyota: Less hot air
In America, the expression "full of hot air" means you're lying. Also, hot air can make balloons rise (although helium is generally used for small balloons). Our non-floating balloons, attached to
all the cars in the dealership, is our attempt to demonstrate honesty.
Advertising Agency: Richter7
Creative Director / Copywriter: Gary Sume
Art Director: Hunter Sebresos
Other additional credits: Executive Creative Director: Dave Newbold
Production Manager: Cynthia Griffin
Released: October 2008
14 Comments
'less' hot air means that there is some left?
RICHTER7...hhhhmmm, DROGA5?
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
Damn! You got me at 7!
damn, u got me at 7.
hahahahahahaha, yeah it basically means they're still gonna bullshit u, but not as much as the others. Good concept though!
I feel the concept its really good and honest in the category. The executions are poor, a really big idea developed by trainees
El que sabe, sabe arte. El que no, es redactor.
mi hermano, me tendrás que disculpar.
si tu forma de criticar a los redactores será por medio de una frase, creo deberías pensarla un poco más. es pésima.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Hmmm, but helium isn't hot...
www.creativeduck.blogspot.com
Jackpot - cheque to tis dude pls. booze for the rest. boos for mr 7. (we're not saving lives so don't be too serious wit the comments mr 7).
No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.
hey, I'm not an American, and I didn't know the insight you're explaining,
but I get the message. nice
all balls, no brains
In Australia, the expression "waste of frigging time" means, well...
fuck-a-doodle-dooooo!
In my country, we have an expression that goes "This is crap."
hmmmmm......
after a lot of research, we purchased and had no hot air! nor sales pressure!