Tony Divino Toyota: Less hot air

In America, the expression "full of hot air" means you're lying. Also, hot air can make balloons rise (although helium is generally used for small balloons). Our non-floating balloons, attached to
all the cars in the dealership, is our attempt to demonstrate honesty.

Advertising Agency: Richter7
Creative Director / Copywriter: Gary Sume
Art Director: Hunter Sebresos
Other additional credits: Executive Creative Director: Dave Newbold
Production Manager: Cynthia Griffin
Released: October 2008

Related videos by Shutterstock


Guest's picture

'less' hot air means that there is some left?

BulbheaD's picture
254 pencils

RICHTER7...hhhhmmm, DROGA5?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

Damn! You got me at 7!

Guest's picture

damn, u got me at 7.

Guest's picture

hahahahahahaha, yeah it basically means they're still gonna bullshit u, but not as much as the others. Good concept though!

Ivancette's picture
153 pencils

I feel the concept its really good and honest in the category. The executions are poor, a really big idea developed by trainees

El que sabe, sabe arte. El que no, es redactor.

Ad_Man's picture
828 pencils

mi hermano, me tendrás que disculpar.
si tu forma de criticar a los redactores será por medio de una frase, creo deberías pensarla un poco más. es pésima.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

mmackinven's picture
1596 pencils

Hmmm, but helium isn't hot...

G.J.'s picture
149 pencils

Jackpot - cheque to tis dude pls. booze for the rest. boos for mr 7. (we're not saving lives so don't be too serious wit the comments mr 7).

alnore's picture
212 pencils

hey, I'm not an American, and I didn't know the insight you're explaining,
but I get the message. nice

Guest's picture

In Australia, the expression "waste of frigging time" means, well...

Guest's picture


Guest's picture

In my country, we have an expression that goes "This is crap."

Guest's picture

after a lot of research, we purchased and had no hot air! nor sales pressure!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments