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Tongue

Published/Aired: 
January 2007
Description: 
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art directors: Lisa Fedyszyn, Jonathan McMahon
Copywriters: Jonathan McMahon, Lisa Fedyszyn
Photographer: Stephen Roke
Retouchers: Tristan Dunk, Michael Currie
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington
Producer: Jo McMillan

Comments (33)

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Highest Rated

Guest's picture
Guest

This is where it was placed, check the street view

http://maps.google.co.uk/maps?hl=en&client=safari&q=Khyber+Pass+Rd+auc...

sahir's picture
sahir
Activity Score 26

Good one!

the_ashlands's picture
the_ashlands
Activity Score 1394

hmmm...nice.

i wonder how they would go about making this real?

addyhoch10's picture
addyhoch10
Activity Score 2592

yeah, i'd love to know...
i think the whole tongue would be printed separately and adhered to the 2 billboards

i'm still not sure about this whole mars chilled thing...
it seems like they count on the brand's already established reputation and just add the attribute 'cold'.
i mean does this say mars chilled is refreshing or tasting good? or is it just saying that mars chilled is colder than anything else?

the_ashlands's picture
the_ashlands
Activity Score 1394

id say the tongue would be a seperate piece as well..but would it be 2d or a more realistic looking 3d element similar to the grolsch billboards that are around boston right now where the cap and the wire harness is 3d?

also, is mars chilled simply a frozen mars bar???? or is there something inside the bar that is unique?

slim's picture
slim
Activity Score 1047

Every summer, confectioners get people to continue eating their chocolate bars by encouraging them to put them in the fridge. This is part of one of those campaigns.

addyhoch10's picture
addyhoch10
Activity Score 2592

and do they really change the packaging print into mars chilled?

slim's picture
slim
Activity Score 1047

they go all the way.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

Great idea

jennywhx's picture
jennywhx
Activity Score 1142

mars chilled agian?? + with the dickless ad, now i really curious about this ...chocolate?
how does it taste like? anyone..?
this is cool, if it is across like highway...then it's for sure grab attention

http://jennywhx.blogspot.com jwhx:Visionary

Skor's picture
Skor
Activity Score 208

Buy a bar of Mars, stick it in the fridge for a few hours and you'll know how it tastes..

I think cold mars tastes a lot better that not...

Jonno's picture
Jonno
Activity Score 2

It is real. For all those who live in Auckland you can see it on Khyber Pass Rd.

We just found two existing billboards that were side by side (the gap is about 8 metres) and the tongue was joined with a reinforced ply wood backing.

Cheers.

addyhoch10's picture
addyhoch10
Activity Score 2592

ah ok, thanks!

the_ashlands's picture
the_ashlands
Activity Score 1394

is the tongue 2d???

fersvax's picture
fersvax
Activity Score 1239

Fake

FER.

ming the merciless's picture
ming the merciless
Activity Score 190

It's not fake - I've seen it.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Better than the man-vag one.

the_ashlands's picture
the_ashlands
Activity Score 1394

whats the man-vag one?

addyhoch10's picture
addyhoch10
Activity Score 2592

the camel toe one

the_ashlands's picture
the_ashlands
Activity Score 1394

ooooh...thanks

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Very cool

kc_brock's picture
kc_brock
Activity Score 703

this is really cool outdoor.
you guys are right, much better than the penisless spedo guy.

rd

atulspande's picture
atulspande
Activity Score 180

immense potentila to stop someone and get noticed, great job. the_ashlands is worried
about execution. I don't find there is even a little problem. and if it would have been
really a problem. i say if idea is great u can find some means to fulfillthe requirement
afterall nessecity is the mother of invension. ha !! ha!!! ha!!!!

coronam's picture
coronam
Activity Score 162

it's like in "a christmas story" when ralphie is double-dog-dared to lick the frozen lamppost...

slim's picture
slim
Activity Score 1047

And 'Dumb and dumber' before that.

Skor's picture
Skor
Activity Score 208

Dumb and dumber came after...

slim's picture
slim
Activity Score 1047

stupid me - the Ralphie thing had me thinking you were referring to an episode of the Simpsons...
In my defence, tongues have stuck to ice before in the simpsons. Twice, in fact.

imke's picture
imke
Activity Score 472

Very cool but the face could have flip towards the product to make it really cilled.Great out door.........

"Idea never die"

ctankep's picture
ctankep
Activity Score 6

Nice and childish, but.. It seems like he is trying to get away from the Mars bar, doesnt it?

addyhoch10's picture
addyhoch10
Activity Score 2592

haha yeah you're right. maybe they could have mirrored him. and give him a little smile...

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

Fresh & Pure !!

--
not freedom like a shopping card

--
It's my job to keep punk rock elite

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Malt liquor tastes much better on the street.

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

You're between the red & black and you're never goin' back.. ;))

--
not freedom like a shopping card

--
It's my job to keep punk rock elite

Guest's picture
Guest

This is where it was placed, check the street view

http://maps.google.co.uk/maps?hl=en&client=safari&q=Khyber+Pass+Rd+auc...

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