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TomTom: Dear people of

"te huur" means "For Rent"

ph/law implemented a guerrilla as a message for TomTom Netherlands CEO, The guerrilla was filmed for a big screen (120m2) located 50 meters next to a TomTom office at Rembrandtsquare in Amsterdam.

Advertising Agency: ph/law, Amsterdam, The Netherlands
Creative Director: Peter van der Helm
Art Director: Pericles Pericleous
Copywriter: Patrick van Haperen
Camera: Vincent Boschma
Post: MacGyver
Sound: Sizzer
Videoscreen: Explore Vision Group
Released: 2008

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9 comments

CGilb09's picture
CGilb09
572 pencils

...What?

Tweet tweet: @ThisAbility

lineonline_1's picture
lineonline_1
3 pencils

..By targeting the film on the video screen next to the TomTom office, the agency tried to chase TomTom as possible new business...

guestofhonor's picture
guestofhonor
3 pencils

That's for sure a different way to get a client..like it!

Rabubi's picture
Rabubi
560 pencils

results?

Marco2006's picture
Marco2006
37 pencils

nah didnt get it...someone pls explain...

Guest's picture
Guest

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

Guest's picture
Guest

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

Guest's picture
Guest

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

Guest's picture
Guest

the guerrilla whas filmed in order to screen it next to a TomTom office. The agency used the guerrills as a direct-pitch. I´ve seen it and liked it a lot.. as unasked advertisment towards a big navigation brand..

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