August 2007
To Like please login or register

Also From This Campaign ( items)


This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the product was most needed (i.e. dirty public toilets), we reversed the men¹s and women¹s washroom signs at a local bar. Stepping into the washroom, women were met with signage on the floor, over the sink, the urinal and in the stall. With free P-Mate samples mounted on the signs and trial offer coupons printed on nearby toilet paper, it only took a few brave women to spark a chain reaction that spilled out of the washroom, onto the street and into neighboring bars.

Special Thanks to the Black Frog for lending space.

Advertising Agency: Big House Communications, Vancouver, Canada
Associate Creative Director: Michael Bryden
Art Director: Mike Fiorentino
Copywriter: Chris Kostyal

Comments (17)

Log in or register to post comments

Highest Rated

pixelbomb1's picture
2555 Activity Scores

what if the woman is on her period? what would they do? blood splatter all over the toilet bowl. i would be freaked out to see that in the toilet. they should call it the "vunnel" if you look at the spout it's pretty wide therefore the splatter would be tremendous. in our case "men" our spout is perfectly designed to spray in a streamline mode and such force. and what if a woman's labia majora is butterflying would it fit? i guess back to the drawing board.

p.s. if you notice we "men" when we urinate, look at the stream it's in a spiral motion. i need to stop drinking beer.

Arnold Santillan


20% Off Sale at iStock until Sept 30, 2016