Tnuva Mama Of': Parking lot hammer barrier

The brief was to find an unusual way to promote a new product: Extra Thin Schnitzel, and use an Extra Thin Budget. The creative solution: a Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it's use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.

Advertising Agency: GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Copywriter: Yohai Asher
Art Director: Hadas Liwer
Production: Daniel Eshel
Published: June 2009

9 comments

Guest's picture
Guest

boring ... done a million times before.......

Guest's picture
Guest

Although the device has been used many times, the execution is unique. I like this.

slowrider's picture
slowrider
648 pencils

extra thin?? - c`mon - have a look to the space between the meat hammer and the concrete - this ain`t thin

one should not take life so seriously - as one will not come out of it alive.

slowrider's picture
slowrider
648 pencils

extra thin?? - c`mon - have a look to the space between the meat hammer and the concrete - this ain`t thin

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Where are the "bad photoshop" guys when you need them...

Guest's picture
Guest

slowrider comments like that hurt.

Guest's picture
Guest

Hey, a barrier arm! What can we put on there?

Guest's picture
Guest

i bet non of the guests above didn't create any work ever...
frustration, frustration, frustration.

Guest's picture
Guest

Looks good to me, there are also some good guerrilla marketing campaigns on www.thinkguerrilla.wordpress.com

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