TNT Channel: A dramatic surprise on a quiet street

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited.

Advertising Agency: Duval Guillaume Modem, Belgium
Account Team: Jana Vervoort, Marc Wellens
Creative Directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Agency Producer: Marc Van Buggenhout
Prod Company: Czar
Director: Koen Mortier
Executive Producer: Eurydice Gysel
Producers: Matthias Schellens, Birgit D'Hont
DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound design: Senjan Jansen
Post Production: Nozon

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18 comments

111 pencils

pindiWednesday, April 11, 2012 - 23:00

it's good idea..

but all that effort just to impress 1 person.. wasteddd....

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436 pencils

someguyMonday, May 6, 2013 - 13:38

The video has 45,170,084 views.

296 pencils

karruzaThursday, April 12, 2012 - 02:14

friggin cool, well pindi this can be recorded and cast it on tv, its still cool hahahaha

33 pencils

adeightThursday, April 12, 2012 - 02:53

@pindi

You're talking bullsh#t here! Sorry... Just look at how many people watched this video on youtube. I saw this video yesterday for the first time when 4 friends shared it on FaceBook. That's a huge part of the communication strategy!

97 pencils

anooprpThursday, April 12, 2012 - 04:42

Totally rad!!!!

Anoop RP - Copywriter

2631 pencils

MicheleVirgilioThursday, April 12, 2012 - 05:16

Esagerati! but very funny. i like

http://www.mandarinoadv.com

1037 pencils

WordfruitThursday, April 12, 2012 - 07:05

Nice idea :)

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

4426 pencils

andyleftyThursday, April 12, 2012 - 08:13

Hot shit

271 pencils

p.sycheThursday, April 12, 2012 - 09:46

Awesome ambient! I love the expression people have when the banner opens!

7 pencils

dieter_deridder...Thursday, April 12, 2012 - 10:30

Credits:

Client: TNT/Turner Broadcasting System Europe Ltd.
Contact: Hanna Kiss, Malgosia Chapman, Simon Goodrick.
Agency: Duval Guillaume Modem.
Account Team: Jana Vervoort, Marc Wellens.
CD: Geoffrey Hantson, Katrien Bottez.
Copy: Dieter De Ridder.
AD: Ad Van Ongeval.
Agency Producer: Marc Van Buggenhout.
Prod Company: Czar.
Director: Koen Mortier.
Executive Producer: Eurydice Gysel.
Producers: Matthias Schellens, Birgit D’Hont.
DOP: Norman Baert/ Konrad Widelski/ David Ramboer/ Brian Moons/ Wesley De Grie.
Editors: Manu Van Hove/ Alain Dessauvage
Sound design: Senjan Jansen.
Post Production: Nozon.
Media: Ambient, online.

4083 pencils

GlutThursday, April 12, 2012 - 12:10

so lame!!!! drama??? that´s non sense violence.

15728 pencils

kleenexThursday, April 12, 2012 - 13:04

I want some drama.

11495 pencils

morseThursday, April 12, 2012 - 13:05

Wow, amazing!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

44 pencils

HaterMonday, April 16, 2012 - 13:57

A
M
A
Z
I
N
G

2 pencils

CharanjeevMonday, April 23, 2012 - 03:13

Ha ha ha .. NIce!!

33 pencils

selectivememoryMonday, June 18, 2012 - 03:51

Experimental, but on a safe bet. Nice.

49 pencils

KingArtWednesday, June 20, 2012 - 16:15

I'd like to see it by my own eyes!!!

10 pencils

Thug LifeSunday, February 3, 2013 - 15:23

Awesome.

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