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A dramatic surprise on a quiet street

Published/Aired: 
April 2012
Description: 

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited.

Advertising Agency: Duval Guillaume Modem, Belgium
Account Team: Jana Vervoort, Marc Wellens
Creative Directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Agency Producer: Marc Van Buggenhout
Prod Company: Czar
Director: Koen Mortier
Executive Producer: Eurydice Gysel
Producers: Matthias Schellens, Birgit D'Hont
DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound design: Senjan Jansen
Post Production: Nozon

Comments (18)

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Highest Rated

someguy's picture
someguy
Activity Score 674

The video has 45,170,084 views.

pindi's picture
pindi
Activity Score 115

it's good idea..

but all that effort just to impress 1 person.. wasteddd....

someguy's picture
someguy
Activity Score 674

The video has 45,170,084 views.

karruza's picture
karruza
Activity Score 290

friggin cool, well pindi this can be recorded and cast it on tv, its still cool hahahaha

adeight's picture
adeight
Activity Score 33

@pindi

You're talking bullsh#t here! Sorry... Just look at how many people watched this video on youtube. I saw this video yesterday for the first time when 4 friends shared it on FaceBook. That's a huge part of the communication strategy!

anooprp's picture
anooprp
Activity Score 106

Totally rad!!!!

Anoop RP - Copywriter

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Esagerati! but very funny. i like

Wordfruit's picture
Wordfruit
Activity Score 1023

Nice idea :)

andylefty's picture
andylefty
Activity Score 4535

Hot shit

p.syche's picture
p.syche
Activity Score 267

Awesome ambient! I love the expression people have when the banner opens!

dieter_deridder@yahoo.com's picture
dieter_deridder...
Activity Score 7

Credits:

Client: TNT/Turner Broadcasting System Europe Ltd.
Contact: Hanna Kiss, Malgosia Chapman, Simon Goodrick.
Agency: Duval Guillaume Modem.
Account Team: Jana Vervoort, Marc Wellens.
CD: Geoffrey Hantson, Katrien Bottez.
Copy: Dieter De Ridder.
AD: Ad Van Ongeval.
Agency Producer: Marc Van Buggenhout.
Prod Company: Czar.
Director: Koen Mortier.
Executive Producer: Eurydice Gysel.
Producers: Matthias Schellens, Birgit D’Hont.
DOP: Norman Baert/ Konrad Widelski/ David Ramboer/ Brian Moons/ Wesley De Grie.
Editors: Manu Van Hove/ Alain Dessauvage
Sound design: Senjan Jansen.
Post Production: Nozon.
Media: Ambient, online.

Glut's picture
Glut
Activity Score 3937

so lame!!!! drama??? that´s non sense violence.

kleenex's picture
kleenex
Activity Score 43473

I want some drama.

morse's picture
morse
Activity Score 17364

Wow, amazing!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hater's picture
Hater
Activity Score 82

A
M
A
Z
I
N
G

Charanjeev's picture
Charanjeev
Activity Score 2

Ha ha ha .. NIce!!

selectivememory's picture
selectivememory
Activity Score 48

Experimental, but on a safe bet. Nice.

KingArt's picture
KingArt
Activity Score 49

I'd like to see it by my own eyes!!!

Thug Life's picture
Thug Life
Activity Score 16

Awesome.

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