T-Mobile Public Service Call&Drive: Accident

Accident. New fragrance for women. Fragrance strip: The unique fusion of burnt rubber, brake fluid and excrement. If you don't want to experience it again, don't drive and call. Message brought to you by T-Mobile.

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Chris Steinmann
Art Director: David Suda
Copywriter: Ondrej Soucek
Photographer: Goran Tacevski
Published: March 2007

9 comments

pixelbomb1's picture
pixelbomb1
2555 pencils

I am telling you women and cellphones should not mix. and also make-up too!

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

How about guys on their cell phone, picking their nose and singing along to some horrid 80's tune while driving? Those don't mix either.

pixelbomb1's picture
pixelbomb1
2555 pencils

Michelle... you watching me drive again?

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

I haven't told you yet have I? I read minds. From far distances even! ;)

Punch's picture
Punch
614 pencils

WOW!, me gusta lo fuerte de la sorpresa. Es memorable.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Joe76's picture
Joe76
772 pencils

A mi tambien me gusta. En especial la modelo. :)

puppiepoppy's picture
puppiepoppy
1636 pencils

Smell of burnt rubber, brake fluid or whatever don't deter people from driving while talking on the mobile. Come on!!! I just this is trying to be too smart or creative for the sake of creative.

Back in Malaysia where I came from, the most effective road safety campaign that I've seen was actually those Road Safety exhibition in the school, where they exhibit disgusting images of car accidents and the victims. It just stick to your mind forever like an ice-pick.

ooops's picture
ooops
448 pencils

irrelevant

fs900's picture
fs900
2 pencils

I have to says Accident and Crash are realy good names for such stinky perfumes. It´s very smart

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