T-Mobile Public Service Call&Drive: Accident
Accident. New fragrance for women. Fragrance strip: The unique fusion of burnt rubber, brake fluid and excrement. If you don't want to experience it again, don't drive and call. Message brought to you by T-Mobile.
Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Chris Steinmann
Art Director: David Suda
Copywriter: Ondrej Soucek
Photographer: Goran Tacevski
Published: March 2007



9 Comments
I am telling you women and cellphones should not mix. and also make-up too!
Sincerely,
Arnold Santillan
714-206-2459
How about guys on their cell phone, picking their nose and singing along to some horrid 80's tune while driving? Those don't mix either.
Michelle... you watching me drive again?
Sincerely,
Arnold Santillan
714-206-2459
I haven't told you yet have I? I read minds. From far distances even! ;)
WOW!, me gusta lo fuerte de la sorpresa. Es memorable.
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
A mi tambien me gusta. En especial la modelo. :)
Smell of burnt rubber, brake fluid or whatever don't deter people from driving while talking on the mobile. Come on!!! I just this is trying to be too smart or creative for the sake of creative.
Back in Malaysia where I came from, the most effective road safety campaign that I've seen was actually those Road Safety exhibition in the school, where they exhibit disgusting images of car accidents and the victims. It just stick to your mind forever like an ice-pick.
www.michaelwongcc.com
irrelevant
I have to says Accident and Crash are realy good names for such stinky perfumes. It´s very smart