T-Mobile: Facebook

Advertising Agency: Saatchi & Saatchi Budapest, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Eric Rainsberry
Copywriter: Andrea Toth
Published: July 2010

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18 comments

TommyO's picture
TommyO
1866 pencils

Only problem is that there's too little room for new updates on this wall, which means slow refreshment rate OR too fast.

ERROR404's picture
ERROR404
770 pencils

nice idea! execution is not perfect as tommyo already mentioned. and where is the i like button?!

"for real"! :D

Cube's picture
Cube
458 pencils

boring :/ the facepark idea is just sooo mutch better

cef's picture
cef
547 pencils

that is nice idea, on the other hand TommyO is right... What do they do incase of too many new updates?

mikeelrapido's picture
mikeelrapido
1929 pencils

Any idea that puts Facebook in real life is recived as good... People love FB because FB is their life..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

Mike is right - even if it makes me said:)

Guest's picture
Guest

Mike is right - even if it makes me said and over-think the rule FB plays in .......

Guest's picture
Guest

if facebook and reality i think diesel's facepark was a way more better. This is just a cheap copy of it.

http://www.youtube.com/watch?v=9rJPIs0bN_o

Not to mention that in diesel's idea the analog social site was implemented as well.

What was the real idea here? How was it really linked to the brand? Somebody should explain it to me!

Blashyrkh's picture
Blashyrkh
32698 pencils

Enough with facebook shit

monsieurange's picture
monsieurange
520 pencils

So complicated, but nice.

Guest's picture
Guest

and my question is, how it will do good for the adverter... the brand that is not FB??? :))))))

Guest's picture
Guest

how many people were complaining not to see their posts? how many people did "unlike" the page bacause of slow reaction?

Guest's picture
Guest

oh, look. it's agency people posing as happy users again.

Guest's picture
Guest

The page is still up and running. You can check it out at http://www.facebook.com/azutcan. To answer the last questions. Based on the FB stats the maximum number of daily dislikes were 61. The average daily join is 1900. The group has 13500 fans at the moment. All this in 6 days.

Guest's picture
Guest

The page is still up and running. You can check it out at http://www.facebook.com/azutcan. To answer the last questions. Based on the FB stats the maximum number of daily dislikes were 61. The average daily join is 1900. The group has 13500 (day 6th) fans at the moment.

Guest's picture
Guest

and what does it has to do with t-mobile?!?

I agree...the Diesel Facepark event ist just so much better!

Guest's picture
Guest

The whole point of FB is that it's immediate. Where's the immediacy in writing messages long hand? The disconnect between a traditional outdoor poster and a social networking site is HUGE. This. Is. Not. A. Good. Idea.

Guest's picture
Guest

The execution fights with the message. You're saying, "it's this easy to use facebook in the streets." Then doing it in a way that's not easy at all to use. A status update probably too at least ten minutes to write out and draw. And the whole thing just looks clunky.

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