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T-Mobile: Angry Birds Live

Advertising Agency: Saatchi & Saatchi, Italy
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
International Creative Director: Jason Romeyko
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750Mph

14 comments

morse's picture
morse
16327 pencils

That's actually awesome!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nike Diesel's picture
Nike Diesel
13389 pencils

No, this is awesome: (poorly executed, but still)
http://www.youtube.com/watch?v=QBZnM8MUxLc
Human Angry Bird sounds freaking awesome to me :)
I think it's from a Norwegian TV show... (can't really tell since there's no pretty blondes present)

Rotzgoht's picture
Rotzgoht
186 pencils

So it's not an Ad for angry birds, it's for a phone company. I like the installation, it's cool. But they didn't invent the design, they just borrowed from the most popular phone game. WIth the tag at the end, does that mean I can play this with the italians all the way from America, or is there a disconnect. Also, how long is the wait to reset those blocks? I assume the line moved very slowly. But it is very cool looking.

CriticalVoice's picture
CriticalVoice
165 pencils

Great! But it would have been even better if it had been a few comments on games in the area.

jullyart's picture
jullyart
65 pencils

Very good execution

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

No insight here. stupid and boring. Waste of money.

jjf's picture
jjf
262 pencils

Nice! Awesome, but I think this takes some mega-timing to get this done. Building up blocks alone takes so much time.

Nike Diesel's picture
Nike Diesel
13389 pencils

I totally agree with MarioLuigi Bros.

There's nothing here.

No idea, no insight, confusing message at the end, and too much for work for so little.
Looks expensive and time-consuming.

purshotham's picture
purshotham
455 pencils

good ad..

CACAHD's picture
CACAHD
1941 pencils

DONE on Conan O'Brien in march 2011 ..... http://www.viddler.com/explore/thechive/videos/375/

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Copioniiiiiiiiiiiii

vurtomatic's picture
vurtomatic
364 pencils

Nice execution, would've been fun to be at the shoot. But execution does not answer the strapline of "you can join in the fun wherever you are"

Mysister's picture
Mysister
9 pencils

Not a good execution: all reactions seem to be fake to me. At the of the game it's not fun, although it is surely huge viral.

Deepinheart's picture
Deepinheart
24 pencils

They are advertising for that game, not for smartphone :D
Flashgames like this are available on the net.

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