Time for Climate Justice: Killing Sun

The Challege: Make the people to realize the effects of the global warming and a call to action to get to the website.

The Idea: Make printed sleeves for the taxi drivers. On each sleeve will be printed the image of sun bunrning damaged skin. And on the drivers door a small text to support the action: "the sun is killing me".

Advertising Agency: SmartPack, Guayaquil, Ecuador
Creative Director: Daniel Valero
Art Director: Omar Martínez
Photographer: Walter Garay
Additional credits: Cooperativa de Taxis Mariano
Published: August 2009

Related videos by Shutterstock

16 comments

morse's picture
morse
15439 pencils

The idea would be good, but I there is a confusion here. The sun DOES NOT get stronger because of global climate change. That was the ozone hole. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan

Science doesn't have a complete understanding of what climate change will bring about. But certainly stronger radiation isn't something we expect to happen.

Ivan Raszl, admin of AotW

wearduds's picture
wearduds
19 pencils

No, the call to action is to get to the Webpage. In any part of the message says that UV rays causes global warming. As I see it, this tells one of the gazzillion effects of the global warming. My point of view, I think it works pretty good.

IRONWORKS's picture
IRONWORKS
222 pencils

Is a nice idea! but will scare people away, who will want to sit in the taxi with a skin problem taxi drivers.

Ceballos's picture
Ceballos
625 pencils

forced and confused...

dsklan's picture
dsklan
1927 pencils

dont like the global warming hype and wack ads about it....

Blashyrkh's picture
Blashyrkh
32698 pencils

+1

whatthefudge's picture
whatthefudge
1268 pencils

Did not like this. His arm reminds me more of a decayed corpse's arm, rather than a sunburnt arm.

notanugget's picture
notanugget
135 pencils

I think so too. Looks like a zombie cab driver.

perromalo's picture
perromalo
429 pencils

No way

thedesignaddict's picture
thedesignaddict
5341 pencils

I like the idea, but you chose the wrong client. You should have done this for a sun tan lotion.

fernando aljaro's picture
fernando aljaro
750 pencils

Mala idea y peor su ejecución!

Fernando Aljaro / Creative Director JWT

Wadih A3's picture
Wadih A3
256 pencils

me gusta, buen trabajo Daniel y Omar.

en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.

pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web

pero en si me gusta mucho la idea tiene un alto impacto.

Wadih A3's picture
Wadih A3
256 pencils

me gusta, buen trabajo Daniel y Omar.

en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.

pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web

pero en si me gusta mucho la idea tiene un alto impacto.

AssassinX's picture
AssassinX
1329 pencils

Oh...this ad was not for "Resident Evil" or "Silent Hill" right? :)

Charlie_12's picture
Charlie_12
97 pencils

forced and confused...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments