Time for Climate Justice: Killing Sun
The Challege: Make the people to realize the effects of the global warming and a call to action to get to the website.
The Idea: Make printed sleeves for the taxi drivers. On each sleeve will be printed the image of sun bunrning damaged skin. And on the drivers door a small text to support the action: "the sun is killing me".
Advertising Agency: SmartPack, Guayaquil, Ecuador
Creative Director: Daniel Valero
Art Director: Omar Martínez
Photographer: Walter Garay
Additional credits: Cooperativa de Taxis Mariano
Published: August 2009
16 Comments
The idea would be good, but I there is a confusion here. The sun DOES NOT get stronger because of global climate change. That was the ozone hole. :)
What hath God wrought
Science doesn't have a complete understanding of what climate change will bring about. But certainly stronger radiation isn't something we expect to happen.
No, the call to action is to get to the Webpage. In any part of the message says that UV rays causes global warming. As I see it, this tells one of the gazzillion effects of the global warming. My point of view, I think it works pretty good.
Is a nice idea! but will scare people away, who will want to sit in the taxi with a skin problem taxi drivers.
forced and confused...
dont like the global warming hype and wack ads about it....
+1
Did not like this. His arm reminds me more of a decayed corpse's arm, rather than a sunburnt arm.
I think so too. Looks like a zombie cab driver.
No way
I like the idea, but you chose the wrong client. You should have done this for a sun tan lotion.
Mala idea y peor su ejecución!
me gusta, buen trabajo Daniel y Omar.
en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.
pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web
pero en si me gusta mucho la idea tiene un alto impacto.
me gusta, buen trabajo Daniel y Omar.
en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.
pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web
pero en si me gusta mucho la idea tiene un alto impacto.
Oh...this ad was not for "Resident Evil" or "Silent Hill" right? :)
forced and confused...