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Killing Sun

Agency: 
Published/Aired: 
August 2009
Description: 

The Challege: Make the people to realize the effects of the global warming and a call to action to get to the website.

The Idea: Make printed sleeves for the taxi drivers. On each sleeve will be printed the image of sun bunrning damaged skin. And on the drivers door a small text to support the action: "the sun is killing me".

Advertising Agency: SmartPack, Guayaquil, Ecuador
Creative Director: Daniel Valero
Art Director: Omar Martínez
Photographer: Walter Garay
Additional credits: Cooperativa de Taxis Mariano

Comments (16)

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Highest Rated

notanugget's picture
notanugget
Activity Score 135

I think so too. Looks like a zombie cab driver.

morse's picture
morse
Activity Score 17508

The idea would be good, but I there is a confusion here. The sun DOES NOT get stronger because of global climate change. That was the ozone hole. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan

Science doesn't have a complete understanding of what climate change will bring about. But certainly stronger radiation isn't something we expect to happen.

wearduds's picture
wearduds
Activity Score 19

No, the call to action is to get to the Webpage. In any part of the message says that UV rays causes global warming. As I see it, this tells one of the gazzillion effects of the global warming. My point of view, I think it works pretty good.

IRONWORKS's picture
IRONWORKS
Activity Score 222

Is a nice idea! but will scare people away, who will want to sit in the taxi with a skin problem taxi drivers.

Ceballos's picture
Ceballos
Activity Score 621

forced and confused...

dsklan's picture
dsklan
Activity Score 1926

dont like the global warming hype and wack ads about it....

Blashyrkh's picture
Blashyrkh
Activity Score 32882

+1

whatthefudge's picture
whatthefudge
Activity Score 1266

Did not like this. His arm reminds me more of a decayed corpse's arm, rather than a sunburnt arm.

notanugget's picture
notanugget
Activity Score 135

I think so too. Looks like a zombie cab driver.

perromalo's picture
perromalo
Activity Score 429

No way

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like the idea, but you chose the wrong client. You should have done this for a sun tan lotion.

fernando aljaro's picture
fernando aljaro
Activity Score 750

Mala idea y peor su ejecución!

Fernando Aljaro / Creative Director JWT

Wadih A3's picture
Wadih A3
Activity Score 256

me gusta, buen trabajo Daniel y Omar.

en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.

pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web

pero en si me gusta mucho la idea tiene un alto impacto.

Wadih A3's picture
Wadih A3
Activity Score 256

me gusta, buen trabajo Daniel y Omar.

en lo personal le reforzaría el call to action,
me hacen falta 2 palabras que me invite a entrar a la página
o que me diga para que tengo que entrar a la web.

pluralizar el copy sería bueno también (EL SOL NOS ESTÁ MATANDO)
involucremos al espectador para darle una razón más para entrar a la web

pero en si me gusta mucho la idea tiene un alto impacto.

AssassinX's picture
AssassinX
Activity Score 1329

Oh...this ad was not for "Resident Evil" or "Silent Hill" right? :)

Charlie_12's picture
Charlie_12
Activity Score 97

forced and confused...

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