The campaign was created to raise awareness for KOO's donation to 'Unite Against Hunger', a charity that helps to feed underprivileged South Africans.
Advertising Agency: FCB South Africa
Creative Directors: Brett Morris, Gerhard Myburgh, Rod Chant
Art Directors: Lance Vining, Daniel Prado
Copywriters: Mimi Cooper, Mat Bottkel
Photographer: Clive Stewart
Released: February 2007