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Air ink

Agency: 
Published/Aired: 
August 2016
2727

Joel Kefali - Tiger Beer 'Air Ink'

Ambient advertisment created by Marcel, Australia for Tiger Beer, within the category: Alcoholic Drinks.

Advertising Agency: Marcel, Sydney, Australia
Chief Creative Officer: David Nobay
Executive Creative Director: Scott Huebscher
Creatives: Gavin Chimes, Leslie Sharpe
Account Director: Alexandra Buckland
Agency Producer: Holly Alexander
Production Company: Goodoil
Director: Joel Kefali
Producer: Andrew McLean
Executive Producer: Juliet Bishop
Director of Photography: Lachlan Milne
Editor: Simon Njoo
Post Production: Palace
Music: Justin Hori, Alberto Mejia
Music Company: Squeak E Clean Productions
Sound: Rumble

Comments (5)

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Highest Rated

sacrilegend's picture
sacrilegend
Activity Score 3394

Agreed.

I also feel like they could've done something more interesting than make ink.

We've had several brands now turn different things into writing tools -- from HIV+ blood, to bullets turned into pens. I just wish they had found another twist.

So... a good idea, if not a wholly original one.

halaby87's picture
halaby87
Activity Score 9800

love it

kleenex's picture
kleenex
Activity Score 48189

Winner!!

iAgreeWithKleenex's picture
iAgreeWithKleenex
Activity Score 96

I agree with kleenex!! WInner!!

Dzsoi's picture
Dzsoi
Activity Score 8490

Nice idea, but has absolutely no connection to beer.

sacrilegend's picture
sacrilegend
Activity Score 3394

Agreed.

I also feel like they could've done something more interesting than make ink.

We've had several brands now turn different things into writing tools -- from HIV+ blood, to bullets turned into pens. I just wish they had found another twist.

So... a good idea, if not a wholly original one.

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