Tierney Communications: Lunch & Learn

Monday: It starts like this.
Tuesday: Then it grows.
Wednesday: And grows.
Thursday: Join Dr. Debra S. Copit for an informal and engaging discussion at The Tierney Breast Cancer “LUNCH & LEARN” –– Conference Room • 10 East October 9, 2008 • 11:30am

Advertising Agency: Tierney Communications, Philadelphia, USA
Creative Director: Patrick Hardy
Art Director: David Cohen
Copywriter: Mark Cacciatore
Released: October 2008

Related videos by Shutterstock

15 comments

Guest's picture
Guest

What happens when the woman using the bathroom is shorter or taller than that?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Then they can probably change the message to brain cancer or vaginal cancer accordingly...

BulbheaD's picture
BulbheaD
254 pencils

Then they will do some retouching using photoshop.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

Sad comments...!!!!!!

Guest's picture
Guest

doesnt work for me

Pedestrian's picture
Pedestrian
486 pencils

What if it doesn't align with a particular woman's breast?

And a sticker? Seriously? On a mirror?

Guest's picture
Guest

naaah come on this is so ridicules

rogerroger's picture
rogerroger
80 pencils

using breast cancer as an opportunity to win "prizes"! great. i hate this agency
F fucking minus!!!!

Guest's picture
Guest

You're truly a idiot. I know the creatives who worked on this and it wasn't done for "prizes." They did it because it was a message worth talking about. Have you been affected by the loss of a loved one due to breast cancer? Well, the art director has lost his mother, grandfather, and aunt – And heard countless stories of others at the agency. The reason to put in on a mirror was a simple execution to drive home the point. It didn't matter if you were tall or short because they were placed above all the sinks at different heights. The idea was to have people attend... Which is what they did.

I usually read these posting and take it with a grain of salt. But this stupid comment needed to be addressed. Not only that, this is an ad forum... not a place for "prizes."

Ahasan's picture
Ahasan
32 pencils

i m not commenting on execution but the message is clear and it serves the purpose.

cullers's picture
cullers
332 pencils

I thought they got some female employees to go about wearing a button which grew each day. Seemed to make more sense to me than being on the mirror. but I like the daily progression.

Guest's picture
Guest

i think the idea was to have you examine yourself. We look in mirrors every day and don't notice what is there. Having it on people is a good alternate idea. I think they both work.

Guest's picture
Guest

I think the purpose was to have people examine themselves. We look in the mirror everyday but we don't notice the little things until it's too late. I like your alternate idea but I think they both work.

Guest's picture
Guest

I think the purpose was to have people examine themselves. We look in the mirror everyday but we don't notice the little things until it's too late. I like your alternate idea but I think they both work.

Guest's picture
Guest

did you think we wouldn't get it the other times you posted. i'm sure you'll say it was a glitch.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments