Tierney Communications: Lunch & Learn
Monday: It starts like this.
Tuesday: Then it grows.
Wednesday: And grows.
Thursday: Join Dr. Debra S. Copit for an informal and engaging discussion at The Tierney Breast Cancer “LUNCH & LEARN” –– Conference Room • 10 East October 9, 2008 • 11:30am
Advertising Agency: Tierney Communications, Philadelphia, USA
Creative Director: Patrick Hardy
Art Director: David Cohen
Copywriter: Mark Cacciatore
Released: October 2008
15 Comments
What happens when the woman using the bathroom is shorter or taller than that?
Then they can probably change the message to brain cancer or vaginal cancer accordingly...
Then they will do some retouching using photoshop.
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
Sad comments...!!!!!!
doesnt work for me
What if it doesn't align with a particular woman's breast?
And a sticker? Seriously? On a mirror?
naaah come on this is so ridicules
using breast cancer as an opportunity to win "prizes"! great. i hate this agency
F fucking minus!!!!
You're truly a idiot. I know the creatives who worked on this and it wasn't done for "prizes." They did it because it was a message worth talking about. Have you been affected by the loss of a loved one due to breast cancer? Well, the art director has lost his mother, grandfather, and aunt – And heard countless stories of others at the agency. The reason to put in on a mirror was a simple execution to drive home the point. It didn't matter if you were tall or short because they were placed above all the sinks at different heights. The idea was to have people attend... Which is what they did.
I usually read these posting and take it with a grain of salt. But this stupid comment needed to be addressed. Not only that, this is an ad forum... not a place for "prizes."
i m not commenting on execution but the message is clear and it serves the purpose.
I thought they got some female employees to go about wearing a button which grew each day. Seemed to make more sense to me than being on the mirror. but I like the daily progression.
i think the idea was to have you examine yourself. We look in mirrors every day and don't notice what is there. Having it on people is a good alternate idea. I think they both work.
I think the purpose was to have people examine themselves. We look in the mirror everyday but we don't notice the little things until it's too late. I like your alternate idea but I think they both work.
I think the purpose was to have people examine themselves. We look in the mirror everyday but we don't notice the little things until it's too late. I like your alternate idea but I think they both work.
did you think we wouldn't get it the other times you posted. i'm sure you'll say it was a glitch.