Stainbroidery

Brief:
Sampling exercise to giveaway free sachet packs of Tide.
Implementation:
Cloth Posters with embroidery of a stain mark were designed. Pulling at the suspended Tide takeaway pack unravels the embroidery - leaving 'stain-free' cloth behind.
Results:
Sampling target exceeded by 127%. As a bonus, the exercise also became a much talked about advertising for the brand.
Why the method of promotion was most relevant to the product:
The creative solution not only achieved sampling at relevant places in an unusual & involving manner but also reinforced the cleaning proposition of Tide.