Tide: Stainbroidery
Brief:
Sampling exercise to giveaway free sachet packs of Tide.
Implementation:
Cloth Posters with embroidery of a stain mark were designed. Pulling at the suspended Tide takeaway pack unravels the embroidery - leaving 'stain-free' cloth behind.
Results:
Sampling target exceeded by 127%. As a bonus, the exercise also became a much talked about advertising for the brand.
Why the method of promotion was most relevant to the product:
The creative solution not only achieved sampling at relevant places in an unusual & involving manner but also reinforced the cleaning proposition of Tide.
Advertising Agency: Leo Burnett, Mumbai, India
National Creative Director: Kv Sridhar
Executive Creative Director: Kb Vinod Leo Burnett India
Art Directors: Nishant Jethi Leo Burnett India
Illustrator: Nishant Jethi
Account Servicing: Gaurav Lalwani
Account Servicing: Sharan Sabhachandani
Embroiderer: Seyam
Copywriter: Kb Vinod
9 Comments
Neat. I wish I could unravel that stain.
-Natalie
http://www.nataliemarion.com
-Natalie
http://www.nataliemarion.com
One would think you'd know what you've seen before considering you insist on commenting on EVERY fucking ad here.
http://adsoftheworld.com/media/print/ariel_red_wine
Done before. Herte's the proof:
http://adsoftheworld.com/media/print/ariel_red_wine
Done before. Here's the proof:
http://adsoftheworld.com/media/print/ariel_red_wine
Exactly what would compel me to pull the tag?
it is just like a little game ....an interest of playing would push me to pull the tag to see the stain embroidery dissappear....
very very nice... I proud of this idea and you.... nishant... its very very nice...
"borrowed" controversial lions win :|
"borrowed" idea. controversial cannes win :|