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Published/Aired: 
December 2008
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Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Ulf Henniger von Wallersbrunn, Andreas Stalder
Copywriter: Volker Mueller
Art Director: Daniela Ewald
Photographer: Ramona Heinze
Executive Creative Director: Andreas Pauli
Associate Executive Creative Director: Kerrin Nausch
Client Service Director: Uli Barth
Regional CD LB London: Don Bowen
Print Production: Thorsten Zeh

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my only problem would be....can you even claim something like a "longer lasting whiteness"????? its ridiculous.. the detergent cant deliver such a benefit.... it can wash great maybe, but it cannot prevent a white garment from getting dirty... does tide have some sort of secret thing that covers your whites with a special film so it wont get dirty? I DONT Think SO

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