Tide Coldwater: Earth

nice.

Nice use of media.
Although I don't like to be lectured...

agency? credits?

Wow, great version of climate advertising.

Great idea. But what if its a cold wash?

because people who use laundrettes are the most likely to give a damn about global warming...

Pretty cool I must say. Too bad you had to use plastic to get point across.

It seems to me that the world is dirty and we should clean it

I'm just envy

neat trick but kinda preachy; pepto bismol previously did this with more effect and stylish aplomb.

Nice - but to be honest, I think I'd be tempted to wash with warm water just to see the stickers change colour.

Silve Student winner for Innovative Media at Clios. Miami Ad School I think.

Kinda like this. :)
http://adsoftheworld.com/media/ambient/wwf_china_hot_water