adformula's picture
39 pencils

ha ... what a way to go new.... really advertising ... see my blog tooo

Wordnerd's picture
6660 pencils

erm.. so? That is the right thing to do. but thats not advertising, is it?

Kateter's picture
2029 pencils

overall target reach: 5 persons (3 of them are from the agency) in a year.

sloppy4's picture
1494 pencils

don't forget the photographer for a 4th. and sasquash making it 5.

A. J. SMITH's picture
2834 pencils

Nice idea but so what?

It ain't an ad cos it won't effect anything.

'Say it right, then say it great' - Hey Whipple! Squeeze this!

Salmon Thinker's picture
Salmon Thinker
2 pencils

I was involved with the campaign - my company helped build and run the website - and the salmon tape has been a big hit with people.

Its main purpose is to be given to streamkeeper groups - the volunteer groups that do salmon habitat protection and rehabilitation. Like you can see in the image above, they segment off an area of a river or lake where they're working to alert people passing by to the work and to keep them away from sensitive area. In the past they used plain orange tape for the same purpose.

The secondary purpose of the tape is as promotional item at events. We use it to mark off areas and to give to kids, who love it. We use it to mark tents and tables. They use it as a streamer.

Whether it's advertising or not, I don't think matters. It's a useful item we've produced for volunteers that helps them and helps those interested and involved with the salmon communities to be aware of Think Salmon - www.thinksalmon.com

If you're interested in learning more, please let me know - james@thinksalmon.com

A. J. SMITH's picture
2834 pencils

Ok, well that makes more snse now, a description next to the ambient would have helped you here in my opinion.

Also, whilst its says 'Think Salmon' on the tape, thinksalmon.com would have given someone who was curious some take out, and then it would be an ad (it is ads of the world after all)

But yeah, with that description, I think it works well.

'Say it right, then say it great' - Hey Whipple! Squeeze this!

Brophy's picture
102 pencils

Kind of makes me hungry.

Also curious about how many bears choked on the tape. Does it seems a bit of an oxymoron for an environmentally friendly project to strew plastic across a wooded stream. I suspect they cleaned it up, but still.

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