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Drop of Excitement

Agency: 
Published/Aired: 
May 2013
Description: 

Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by.

Advertising Agency: Ogilvy&Mather, Budapest, Hungary
Creative Director: Ferenc Benesch
Art Director: Zoltán Visy
Copywriter: Karolina Galácz
Illustrator: Ágnes Berta
Production Company: Umbrella
Producers: Miklós Kázmér, Zoltán Hidvégi
Director: Emil Goodman
Line Producer: Nikoletta Fehér
DOP: Tamás Dobos
Projection: András Heilig
Post Production Supervisor: Gergely Kozma
Animation: Miklós Mendrei, Balázs Simon

Comments (4)

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Highest Rated

Seniort's picture
Seniort
Activity Score 18

ok!

Proudly bringed to you by my mother.

morse's picture
morse
Activity Score 17364

Great action, but the acting was bad. Why not shoot real reactions of real people?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

robinstam's picture
robinstam
Activity Score 215

Yep, it's all in there: fake hidden camera stunt, projections on buildings and people taking pictures of it all.

kleenex's picture
kleenex
Activity Score 43493

nice, but the idea has been done before..

Seniort's picture
Seniort
Activity Score 18

ok!

Proudly bringed to you by my mother.

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