Theodora: Drop of Excitement

Ogilvy and Umbrella teamed up to bring the brand’s playful graphic style to life. We created a 2 minute animation and projected it with huge, high-end projectors on to buildings of a busy square of Budapest to capture the excitement and astonishment of the people passing by.

Advertising Agency: Ogilvy&Mather, Budapest, Hungary
Creative Director: Ferenc Benesch
Art Director: Zoltán Visy
Copywriter: Karolina Galácz
Illustrator: Ágnes Berta
Production Company: Umbrella
Producers: Miklós Kázmér, Zoltán Hidvégi
Director: Emil Goodman
Line Producer: Nikoletta Fehér
DOP: Tamás Dobos
Projection: András Heilig
Post Production Supervisor: Gergely Kozma
Animation: Miklós Mendrei, Balázs Simon


morse's picture
16987 pencils

Great action, but the acting was bad. Why not shoot real reactions of real people?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

robinstam's picture
215 pencils

Yep, it's all in there: fake hidden camera stunt, projections on buildings and people taking pictures of it all.

kleenex's picture
38860 pencils

nice, but the idea has been done before..

Seniort's picture
18 pencils


Proudly bringed to you by my mother.

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