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The Swedish Post: Happiness by the metre

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Directors: Andreas Ullenius, Martin Cedergren
Art Director: Lars Holthe
Copywriter: Hanna Björk
Web production: From Stockholm With Love

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4 comments

morse's picture
morse
15826 pencils

It's cool, but this will not really encourage people to send more mails after this campaign is over.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jjf's picture
jjf
258 pencils

Nicely done! But isn't that stimulating young people to send regular mail... via ONLINE? The physical effort is not there.

bakamono's picture
bakamono
1006 pencils

Have to agree this has nothing to do with sending a letter. Pretty sure this is how all online stores already operate. Fail idea.

because therefore it is

LeroyChristian's picture
LeroyChristian
392 pencils

anyone knows what song are they using in the video?

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