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Happiness by the metre

Published/Aired: 
April 2011
Description: 

Ambient advertisment created by Åkestam Holst, Sweden for The Swedish Post, within the category: Transport.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Directors: Andreas Ullenius, Martin Cedergren
Art Director: Lars Holthe
Copywriter: Hanna Björk
Web production: From Stockholm With Love

Comments (4)

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Highest Rated

LeroyChristian's picture
LeroyChristian
Activity Score 392

anyone knows what song are they using in the video?

morse's picture
morse
Activity Score 17604

It's cool, but this will not really encourage people to send more mails after this campaign is over.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jjf's picture
jjf
Activity Score 260

Nicely done! But isn't that stimulating young people to send regular mail... via ONLINE? The physical effort is not there.

bakamono's picture
bakamono
Activity Score 1002

Have to agree this has nothing to do with sending a letter. Pretty sure this is how all online stores already operate. Fail idea.

because therefore it is

LeroyChristian's picture
LeroyChristian
Activity Score 392

anyone knows what song are they using in the video?

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