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Comments (47)

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Highest Rated

aishwarya_a92's picture
aishwarya_a92
Activity Score 10

Great stuff, risky though

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

Brilliant

Stigset's picture
Stigset
Activity Score 1454

Bravo

axelk's picture
axelk
Activity Score 286

really smart. congratulations

naresh's picture
naresh
Activity Score 298

Great. Love it.

Noddy

Scam Detector's picture
Scam Detector
Activity Score 1048

Indeed, brilliant.

Kateter's picture
Kateter
Activity Score 2029

totally great!

boy am I envious of this.

Olafski001's picture
Olafski001
Activity Score 1193

toooooo good

stereodeluxe's picture
stereodeluxe
Activity Score 176

sorry, this has been done years ago. by a german agency i tink. although it was done with typography. that said somethjing liek: this is was you breathe in everyday." when it was polluted enough.

dont have a link though

pais's picture
pais
Activity Score 49

cannes shortlist 2007.

Type Of Entry: AMBIENT
Category: Ambient: Special Build
Title: CAR PARK
Advertiser/Client: HEALTH PROMOTION BOARD
Product/Service: ANTI-SMOKING MESSAGE
Entrant Company: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Advertising Agency: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Executive Creative Director: Ng Tian It
Copywriter: Craig Rosenthal
Art Director: Ivan Hady Wibowo
Photographer: P. L. Soong
Account Supervisor: Tan Su-Anne
Other Credits: Production Manager: Jacqueline Wong

Scam Detector's picture
Scam Detector
Activity Score 1048

It didn't pick up any metal? It deserves it, in my opinion.

Wordnerd's picture
Wordnerd
Activity Score 6692

bullseye! :)

Syd's picture
Syd
Activity Score 74

Innovative. I like it.

plowsky's picture
plowsky
Activity Score 12

牛逼
NB

Signe_S's picture
Signe_S
Activity Score 357

Fantastic! Congratulations to the creatives.

Michael Wolmans's picture
Michael Wolmans
Activity Score 94

It's exactly like that Superman Billboard where the flies stick to the paper and spell Spiderman 3

Babi's picture
Babi
Activity Score 152

Awesome!!!

Angie-chan's picture
Angie-chan
Activity Score 61

nyaaaaaaaaaaaaaaaa awesomeness!!!!!!!!

Tincho's picture
Tincho
Activity Score 1093

Winner.

primo_susto's picture
primo_susto
Activity Score 440

awesome

CND's picture
CND
Activity Score 48

so yesterday. rethink in vancouver did that idea in 2006 for orkin pest control.

http://adage.com/mediaworks/article?article_id=115933

caloca's picture
caloca
Activity Score 276

Exactly what I though when I saw this...

C-Rock's picture
C-Rock
Activity Score 28

Glad to see I'm not the only one who recognized a "rethink" copy

Applemask's picture
Applemask
Activity Score 21

Who cares?

bknowlden's picture
bknowlden
Activity Score 3647

Vaguely reminiscent of the Ortho piece from this last year. Both really good.

stateoftheart's picture
stateoftheart
Activity Score 181

And what is the call to action? Good idea but all this is accomplishing is telling people not to breathe bad air. It needs some connection to ride a bike once in a while etc.

bompa's picture
bompa
Activity Score 318

Fantastic work. Well Done

scarfinati's picture
scarfinati
Activity Score 843

It is great.

But Im getting a “so what” feeling. Polluted air pollutes. Ok I agree but what to do about it?

brittany_cocoon's picture
brittany_cocoon
Activity Score 134

That is awesome in terms of concept - but I have no clue who the client is/what's the point.

Fridgerator's picture
Fridgerator
Activity Score 458

Done before for a pest control company. Its in the CA advertising annual 07. Good work but its been done.

----------------------------------------------
The concept is only as good as the execution.

comAd's picture
comAd
Activity Score 162

Cool idea. Bad line.

MLVR's picture
MLVR
Activity Score 13

Great idea, but it has been done before by Jung von Matt...

"Fine partcle pollution kills"...

http://tinyurl.com/276d9e

shruti886's picture
shruti886
Activity Score 38

great stuff..

caloca's picture
caloca
Activity Score 276

k

ragazzi's picture
ragazzi
Activity Score 135

this is the same as the orkin poster that rethink did. Congrats if you didn't copy it!

mmackinven's picture
mmackinven
Activity Score 1608

Someone done it for Spiderman 3 release here in NZ. Was a completely blank billboard, and over time, bugs and dust stick to it revealing the spiderman logo.

Peow Peow!

gmint7's picture
gmint7
Activity Score 2683

:::J:::

eh?
ive seen before with other products in aotw
its in smaller scale, put on a wall in condominium.
what sticks are leaves instead of dirty air.
dunno about it.

:::J:::

Amit's picture
Amit
Activity Score 40

Though done well, it's exactly the same idea by Orkin insecticides, featured in the One Show 2007. It was a blank white fly paper with the glue pasted only over the word Orkin. Few days later, when flies naturally stuck on to the glued portion, 'Orkin' became visible.

graphikamaal's picture
graphikamaal
Activity Score 111

Nice. There are thousands of ads done all around the world and it is quite likely that the person who thought about this may not have seen the Orkin ad but ofcourse there should be people in the agency who have to take care of such things. Ofcourse the call to action is conspicuous by its absence but overall you can make out what they are trying to convey.

Saadi's picture
Saadi
Activity Score 53

Nice, but rethink did it better.

Sudharshan's picture
Sudharshan
Activity Score 34

Superrr stuff, love it.

TING!

Ethan Law's picture
Ethan Law
Activity Score 6

really amazing
very smart outdoor usage

awenindo's picture
awenindo
Activity Score 215

speaks for itself...really good

vvhisky's picture
vvhisky
Activity Score 116

omfg is this isn´t done allready you guys should be earning $100000000000000 monthly, this is great.

maashookshee's picture
maashookshee
Activity Score 414

i love this job .. well done

Guest's picture
Guest

a<'a

Guest's picture
Guest

great idea .

aishwarya_a92's picture
aishwarya_a92
Activity Score 10

Great stuff, risky though

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