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Published/Aired: 
August 2007
Description: 
Advertising Agency: Everest Brand Solutions, Mumbai, India
Creative Director: Prateek Bhardwaj
Art Director: Garima Khandelwal
Copywriter: Elrid Carvalho

Comments (6)

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Highest Rated

EDvert's picture
EDvert
Activity Score 36

"Hoof"? Dude it's a friggin CD! Not a sack of coal. Hit the gym and on the way drop by to listen to the CD.

ivan's picture
ivan

Good find! Similar but different product and different executions. On the one above the player is advertised and sand paper is used to scratch the CDs. On the previous one the CD is advertised and the CD is scratched by sending it through the post unprotected.

andrej dwin's picture
andrej dwin
Activity Score 937

good point ivan, but I still like the TDK execution better.
it leaves more room for me to get the idea.

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second_creator's picture
second_creator
Activity Score 754

being a reputed agency wat you expect to copy whole idea.....i agree its different:)

Early to bed, early to rise, work like hell and advertise

copywriter

CC3's picture
CC3

So, you recieve this CD in the maill and then have to hoof it over to the showrrom to hear that the CD doesn't sound scratched?
Seems like one could deduce that, and in that case who cares?

Maybe just me, but not a very compelling arguement to get me - or most folks - off my ass and to the showroom.

EDvert's picture
EDvert
Activity Score 36

"Hoof"? Dude it's a friggin CD! Not a sack of coal. Hit the gym and on the way drop by to listen to the CD.

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