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Comments (23)

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Highest Rated

Guest's picture
Guest

wuz up should u smoke

Rog's picture
Rog
Activity Score 6082

Yes. Like this idea.
Could have been cooler if the 'lungs' were revealed on the other side.
Looks like a ash tray on one side. Lung disease on the other!

>>>> That's not an ad. THIS is an ad.

Chris's picture
Chris
Activity Score 1985

somebody hire this man!

puppiepoppy's picture
puppiepoppy
Activity Score 1634

It's an interesting installation, quite a fresh way.

However, it's a good intention but WRONG demonstration. I'm now getting the wrong message that "The more I quit, the more my lungs get polluted".

That's my honest and spontaneous take-out.

liar's picture
liar
Activity Score 384

Since they placed so many of the 'lungs' around Germany, how many ciggerates must they burned to fill so many?

thelionaspirant's picture
thelionaspirant
Activity Score 143

Hey ivan, why is it written print and agency self-promo below the title of the ad?

ivan's picture
ivan

Because it's too early! :) Sorry, will fix now.

bigbadfatmadafaka's picture
bigbadfatmadafaka
Activity Score 486

Done in sao pablo this year, but slightly nice. but done done done done

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Who did it in Sao Paolo?

What was it for?

-----------------------------
It's only an ad.

Chris's picture
Chris
Activity Score 1985

where the f#$k is sao pablo?

Spanky's picture
Spanky
Activity Score 4899

almost smart. but not quite.

jennywhx's picture
jennywhx
Activity Score 1142

so when it's eventually full, will the lung turn into black colour or it is still so crystal clear pretty?
*giggle*

http://jennywhx.blogspot.com jwhx:Visionary

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like it, quite alot actually, nice thinking without trying too hard, I think Rog said it though, if the lungs were oon one side the ash tray on the other, would have been better in my opinion.

Still good though.

7.5/10 from ol' buggers.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

You should have entitled it 'lungbutts'

Beatboxer's picture
Beatboxer
Activity Score 1517

I think this is effective. All the substances from ciggarettes end up in your lungs for shure. That is, the ciggie itself, like it's illustrated.

Ah, and Bigbadfatmadafaka, it's São Paulo.

Cheers.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

My problem with this work is that, basically when you put out the cigarette, you empty the butt into this glass lungs, which for me is....YOUR LUNGS GET EVEN MORE POLLUTED WHEN YOU KEEP PUTTING OUT THE FIGS!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Only if, like a creative you think about it WAYYYYYYYYYYYYYYYYYY too much. A punter would get this as intended I reckon.

-----------------------------
It's only an ad.

picturejockey's picture
picturejockey
Activity Score 658

It is quite effective, It reminds me of some really ugly imagery in quit smoking ads in Australia.

http://www.picturejockey.com

Dick Huges's picture
Dick Huges
Activity Score 937

What I love about it is when you go read the copy they did write down there you see:
RESULTS: The smoker's glass lung will be installed...

So if there is no results yet why do you put results in there??????

ahhhhhh!!! You deserve 5 internets for this!!!! Awesome!!!!

TheVinchiFish's picture
TheVinchiFish
Activity Score 86

Big budget ambient.
But remind me of these

Check these out!
http://www.google.com.hk/search?hl=zh-TW&q=lung+ashtray&btnG=%E6%90%9C...

What do u think?

ivan's picture
ivan

You mean this one, right?

TheVinchiFish's picture
TheVinchiFish
Activity Score 86

Actually, provocatively prefer it as real as possible.
http://dstore.com.au/Lifestyle/?action=viewimage&size=111&id=788727
i think this idea had won some D&AD.

m.andrew's picture
m.andrew

Thank you For the Information It is quite effective

Guest's picture
Guest

wuz up should u smoke

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