the Score: Aim

Bad aim? Not as bad as Shaq's 345 missed free throws last season.

To promote a game featuring NBA star Shaquille O'Neal, The Score television network placed target decals on floors beside urinals. The ads were created on the fact that Shaq is the league's worst free throw shooter. These were found in washrooms in popular sports bars.

Agency: Leo Burnett

1 comment

Sdb's picture
1364 pencils

Good, better than the next one.

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