The School of Visual Arts: Push The Envelope
Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors. School of Visual Arts students literally “Pushed The Envelope” while entering and exiting. Translation: "Push The Envelope" is an American phrase which means to innovate or go beyond commonly accepted boundaries.
Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Creative Directors: Jayson Atienza, Richard Wilde
Art Directors/Writers: Jayson Atienza, Frank Anselmo
Photographer: Billy Siegrist
15 Comments
I saw this in Communication Arts and remember saying to myself "Very clever!!!"
I still feel the same. It's not the type of idea I think everyone will instantly get.
But that's what makes it super-smart. 10+++
That's hilarious and quite appropriate for an art school.
Ha ha ha ha ha! I wish all advertising was as fun as this.
I especially love that the PUSH plate serves as the headline.
This one could have easily been messed up by bad art direction.
A breath of fresh air to see this idea done so simple.
Great.
i'll pretend i never saw this.
push the envelope...and you literally push an envelope. i think knarf needs to go back to SVA.
Stop voting for your work. This is just bad.
It´s a nice detail for a School of Visual Arts...but it is about branding, not adv
Good detail for a visual arts school, but it is branding, not adv
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
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I imagine this idea is better in person.
Very graphic and intriguing. Kudos
Ah, the visual pun returns.
suuuuuckkkksssss
wtf?
gr8 concept
great for an exit - hopefully inspiring students to approach the world outside school differently - just as they're about to walk out into it... nice
Ugh...sort of boring. Ok at best but then...why do a fancy comp. I'm sure the creative team got really jazzed up about this idea and then comped it up in an hour. Stay away from cliches and isms....as a general rule.