The School of Visual Arts: Push The Envelope
Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors. School of Visual Arts students literally “Pushed The Envelope” while entering and exiting. Translation: "Push The Envelope" is an American phrase which means to innovate or go beyond commonly accepted boundaries.
Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Creative Directors: Jayson Atienza, Richard Wilde
Art Directors/Writers: Jayson Atienza, Frank Anselmo
Photographer: Billy Siegrist