The School of Visual Arts: Push The Envelope

Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors. School of Visual Arts students literally “Pushed The Envelope” while entering and exiting. Translation: "Push The Envelope" is an American phrase which means to innovate or go beyond commonly accepted boundaries.

Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Creative Directors: Jayson Atienza, Richard Wilde
Art Directors/Writers: Jayson Atienza, Frank Anselmo
Photographer: Billy Siegrist


theinspector's picture
121 pencils

I saw this in Communication Arts and remember saying to myself "Very clever!!!"
I still feel the same. It's not the type of idea I think everyone will instantly get.
But that's what makes it super-smart. 10+++

hal9000's picture
192 pencils

That's hilarious and quite appropriate for an art school.

jackmoore257's picture
203 pencils

Ha ha ha ha ha! I wish all advertising was as fun as this.
I especially love that the PUSH plate serves as the headline.
This one could have easily been messed up by bad art direction.
A breath of fresh air to see this idea done so simple.

Guest's picture


Guest's picture

i'll pretend i never saw this.
push the envelope...and you literally push an envelope. i think knarf needs to go back to SVA.

Davai's picture
615 pencils

Stop voting for your work. This is just bad.

Guest's picture

It´s a nice detail for a School of Visual Arts...but it is about branding, not adv

Luis Maram's picture
Luis Maram
252 pencils

Good detail for a visual arts school, but it is branding, not adv

Guest's picture

I imagine this idea is better in person.
Very graphic and intriguing. Kudos

thedesignaddict's picture
5415 pencils

Ah, the visual pun returns.

jponino's picture
601 pencils


pez's picture
1800 pencils


Guest's picture

gr8 concept

LisaEve's picture
11 pencils

great for an exit - hopefully inspiring students to approach the world outside school differently - just as they're about to walk out into it... nice

Guest's picture

Ugh...sort of boring. Ok at best but then...why do a fancy comp. I'm sure the creative team got really jazzed up about this idea and then comped it up in an hour. Stay away from cliches and a general rule.

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