The Salvation Army of Northern New England: Nothing
With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May businesses became the medium. And any space was potential ad space.
Advertising Agency: VIA, Portland, USA
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein
Campaign Website: http://salvationarmydonate.org
Released: May 2009
Comments
This is good.
Madoff really screwed things up but you guys had brilliant solutions *respect*
The man who stops advertising to save money is like the man who stops the clock to save time
Nice way to make a multimedia campaign and raise awareness.
too cool! superb!
they showed me a picture & i laughed
dignity has never been photographed
fantastic approach! kudos!!
little trouble doing it... but idea is good......
Good message, no bullsh*t, nice.
Love it. It's smart, simple and timely. Very well done.
Look forward to seeing it in CA!
I love how the community really made this fly. You seeded it well! Great job for a good cause!
-Natalie
http://www.nataliemarion.com
i like it
very nice
Yoshiro
[HEAPS OF PRAISE GO HERE.]
Nice on both fronts.
Great