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The Salvation Army of Northern New England: Nothing

The Salvation Army of Northern New England: Nothing
Your rating: None Average: 7.7 (18 votes)

With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May businesses became the medium. And any space was potential ad space.

Advertising Agency: VIA, Portland, USA
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein
Campaign Website: http://salvationarmydonate.org
Released: May 2009

Comments

Davosk's picture 4439 pencils

This is good.

TRICKY's picture 3908 pencils

Madoff really screwed things up but you guys had brilliant solutions *respect*

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture 746 pencils

Nice way to make a multimedia campaign and raise awareness.

tirthomitro's picture 996 pencils

too cool! superb!

kant's picture 128 pencils

fantastic approach! kudos!!

Guest's picture

little trouble doing it... but idea is good......

Dzsoi's picture 4558 pencils

Good message, no bullsh*t, nice.

CastIron's picture 3 pencils
10

Love it. It's smart, simple and timely. Very well done.
Look forward to seeing it in CA!

NatalieM's picture 1693 pencils

I love how the community really made this fly. You seeded it well! Great job for a good cause!

yoshiro's picture 198 pencils

i like it
very nice

Yoshiro

Guest's picture
9

[HEAPS OF PRAISE GO HERE.]

Guest's picture
8

Nice on both fronts.

Guest's picture
10

Great

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