The Salvation Army of Northern New England: Nothing
With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May businesses became the medium. And any space was potential ad space.
Advertising Agency: VIA, Portland, USA
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein
Campaign Website: http://salvationarmydonate.org
Released: May 2009
12 Comments
This is good.
Madoff really screwed things up but you guys had brilliant solutions *respect*
The man who stops advertising to save money is like the man who stops the clock to save time
Nice way to make a multimedia campaign and raise awareness.
too cool! superb!
they showed me a picture & i laughed
dignity has never been photographed
fantastic approach! kudos!!
little trouble doing it... but idea is good......
Love it. It's smart, simple and timely. Very well done.
Look forward to seeing it in CA!
I love how the community really made this fly. You seeded it well! Great job for a good cause!
-Natalie
http://www.nataliemarion.com
i like it
very nice
Yoshiro
[HEAPS OF PRAISE GO HERE.]
Nice on both fronts.
Great