The Salvation Army of Northern New England: Nothing

With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May businesses became the medium. And any space was potential ad space.

Advertising Agency: VIA, Portland, USA
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein
Campaign Website: http://salvationarmydonate.org
Released: May 2009

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12 comments

Davosk's picture
Davosk
4833 pencils

This is good.

TRICKY's picture
TRICKY
3950 pencils

Madoff really screwed things up but you guys had brilliant solutions *respect*

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
NastyJester
744 pencils

Nice way to make a multimedia campaign and raise awareness.

tirthomitro's picture
tirthomitro
2724 pencils

too cool! superb!

they showed me a picture & i laughed
dignity has never been photographed

kant's picture
kant
130 pencils

fantastic approach! kudos!!

Guest's picture
Guest

little trouble doing it... but idea is good......

CastIron's picture
CastIron
3 pencils

Love it. It's smart, simple and timely. Very well done.
Look forward to seeing it in CA!

NatalieM's picture
NatalieM
1687 pencils

I love how the community really made this fly. You seeded it well! Great job for a good cause!

elyoshiro's picture
elyoshiro
545 pencils

i like it
very nice

Guest's picture
Guest

[HEAPS OF PRAISE GO HERE.]

Guest's picture
Guest

Nice on both fronts.

Guest's picture
Guest

Great

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