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The Salvation Army of Northern New England: Nothing

The Salvation Army of Northern New England: Nothing
Your rating: None Average: 7.8 (26 votes)

With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May businesses became the medium. And any space was potential ad space.

Advertising Agency: VIA, Portland, USA
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra Schiebler
Photographer: JoElle Stoecklein
Campaign Website: http://salvationarmydonate.org
Released: May 2009

12 Comments

Davosk's picture 4853 pencils
Davosk | Tue, 2009-06-30 03:14

This is good.

TRICKY's picture 3932 pencils
TRICKY | Tue, 2009-06-30 03:33

Madoff really screwed things up but you guys had brilliant solutions *respect*

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture 746 pencils
NastyJester | Tue, 2009-06-30 04:20

Nice way to make a multimedia campaign and raise awareness.

tirthomitro's picture 2186 pencils
tirthomitro | Tue, 2009-06-30 10:25

too cool! superb!

they showed me a picture & i laughed
dignity has never been photographed

kant's picture 130 pencils
kant | Tue, 2009-06-30 14:35

fantastic approach! kudos!!

Guest's picture
Guest | Wed, 2009-07-01 03:25

little trouble doing it... but idea is good......

CastIron's picture 3 pencils
CastIron | Wed, 2009-07-01 11:40
10

Love it. It's smart, simple and timely. Very well done.
Look forward to seeing it in CA!

NatalieM's picture 1693 pencils
NatalieM | Wed, 2009-07-01 15:19

I love how the community really made this fly. You seeded it well! Great job for a good cause!

-Natalie
http://www.nataliemarion.com

www.yoshirosans.blogspot.com's picture 516 pencils
www.yoshirosans.blogspot.com | Wed, 2009-07-01 16:03

i like it
very nice

Yoshiro

Guest's picture
Guest | Thu, 2009-07-02 13:20
9

[HEAPS OF PRAISE GO HERE.]

Guest's picture
Guest | Thu, 2009-07-02 16:32
8

Nice on both fronts.

Guest's picture
Guest | Tue, 2009-08-04 08:57
10

Great

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