The Red Cross Spain: The Red Cross Hope Store
How do we get people to make a donation this Holiday season? We capture the attention of the public in the same place where they are shopping for gifts and spending money. We show them a product that is tangible and activate their participation by demonstrating that the hope in peoples lives depends on them purchasing this product: a book whose pages are blank, whose stories are written with the ink of hope.
Advertising Agency: Leo Burnett Madrid. Spain
Creative Director: Oscar Lopez-Sainz
Art Director: Julita Pequeño, Seve Ruiz
Copywriter: Oscar Lopez-Sainz
Photographers: Ricardo Saez, Rodolfo Gomez
Additional credits: Natacha Martin, Alvaro Aparicio, Anto Ojeda
Released: December 2009
4 Comments
Not precisely a good ad, but the campaign and idea in general is a great concept, one of the best I've ever seen in respect to fund raising and non-lucrative organizations
to Red Cross，it's the ultimate aphrodisiac
Does this even belong on AOTW?
Sorry, let me elaborate. This doesn't seem like an ad campaign it seems like a project to create an experience store, and while it may increase revenue or participation, is still not an ad.