The Declaration of Sobriety: I don't drink alcohol and drive. I don't ride with a drunk driver. Turn on Thinking.
Make people believe that road safety is their common responsibility. Encourage them to sign The Declaration of Sobriety.
Watch the video too.
Advertising Agency: MarketShare, Warsaw, Poland
Creative Director: Konrad Swieboda
Art Director: Michal Sek
Copywriter: Radek Dudzic
Designer: Marcin Szymanski
Project Manager: Adam Jaworowski
Strategic Planner: Hubert Lacki
Client Service Director: Anna Stawska
Published: July 2010