Make people believe that road safety is their common responsibility. Encourage them to sign The Declaration of Sobriety.
Watch the video too.
Ambient advertisment created by MarketShare, Poland for The Polish National Road Safety Council, within the category: Public Interest, NGO.
The Declaration of Sobriety: I don't drink alcohol and drive. I don't ride with a drunk driver. Turn on Thinking.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More