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What a person can miss the machine will find

Agency: 
Published/Aired: 
April 2011
Description: 
Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Group Account Director: Agnieszka Wichracka
Account Executive: Magda Majczyna
Account Director: Malgorzata Begier

Comments (17)

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Highest Rated

souki87's picture
souki87
Activity Score 25

Very nice!

kleenex's picture
kleenex
Activity Score 43337

Great idea..

TommyO's picture
TommyO
Activity Score 1866

Nice idea, but I'd be furious if I'd be considered a shop-lifter by the other unaware customers, even for a split second.

gioborde's picture
gioborde
Activity Score 1387

nice idea, but didnt seem to go beyond

GiBo

dbor's picture
dbor
Activity Score 1455

Nobody wants to feel itself a thief.

dbor's picture
dbor
Activity Score 1455

.

andylefty's picture
andylefty
Activity Score 4535

Quite original way to grab women's attention.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

A really clever and innovative way to get noticed, but as some of you have pointed out already - it may cause some negative feelings at first, so it's crucial how the final message is delivered.

Glut's picture
Glut
Activity Score 3937

really good, despite the lines aren´t totally in line with the concept.

atb2005's picture
atb2005
Activity Score 13561

Exactly how MANY people "beeped" a day? 50? 100? More? Imagine all the beeping that goes on. Also, I'd hate to be one of those trained volunteers who would have to explain over and over and over again that this is just a campaign. I much prefer this other campaign (no beeping, no shocked customers, etc): http://adsoftheworld.com/media/dm/mio_pink_ribbon_an_uncomfortable_cus...

tk's picture
tk
Activity Score 7

nice original stunt, PR & amplification worthy.

wildbore's picture
wildbore
Activity Score 749

effective!

Hammad S's picture
Hammad S
Activity Score 484

Great idea but it seemed like the women got distracted by the event by laughing and whatnot...didn't seem like they cared.
But I don't think they really liked being stopped after shopping for underwear, esp when guys were around...but women in that location could be different (like how girls in California, or San Fran, don't blush as much as women in Canada).
But getting even one person is a victory.

RP2504's picture
RP2504
Activity Score 18

Whether they cared or not, it's on the customers decision. The goal is to make them aware. And it's met.

dsklan's picture
dsklan
Activity Score 1926

great!!!! so simple and clever....just need to see the screen-thumbnail and the client and i know how it works...

peticaca's picture
peticaca
Activity Score 189

The idea is interesting... I'm not pretty sure of the real impact, but why not?
The only problem is for the partners shops and the security agents : how can you know if there's a real thief among the women??

Phics's picture
Phics
Activity Score 93

GOOD

souki87's picture
souki87
Activity Score 25

Very nice!

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