The Polish Federation of Cancer Survivors: What a person can miss the machine will find
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Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Group Account Director: Agnieszka Wichracka
Account Executive: Magda Majczyna
Account Director: Malgorzata Begier
Published: April 2011
16 Comments
Great idea..
Nice idea, but I'd be furious if I'd be considered a shop-lifter by the other unaware customers, even for a split second.
That's me!
http://blog.tapuz.co.il/wranger
nice idea, but didnt seem to go beyond
GiBo
Nobody wants to feel itself a thief.
.
Quite original way to grab women's attention.
A really clever and innovative way to get noticed, but as some of you have pointed out already - it may cause some negative feelings at first, so it's crucial how the final message is delivered.
http://adbuzzer.wordpress.com
really good, despite the lines aren´t totally in line with the concept.
Exactly how MANY people "beeped" a day? 50? 100? More? Imagine all the beeping that goes on. Also, I'd hate to be one of those trained volunteers who would have to explain over and over and over again that this is just a campaign. I much prefer this other campaign (no beeping, no shocked customers, etc): http://adsoftheworld.com/media/dm/mio_pink_ribbon_an_uncomfortable_cus...
nice original stunt, PR & amplification worthy.
effective!
Great idea but it seemed like the women got distracted by the event by laughing and whatnot...didn't seem like they cared.
But I don't think they really liked being stopped after shopping for underwear, esp when guys were around...but women in that location could be different (like how girls in California, or San Fran, don't blush as much as women in Canada).
But getting even one person is a victory.
Whether they cared or not, it's on the customers decision. The goal is to make them aware. And it's met.
great!!!! so simple and clever....just need to see the screen-thumbnail and the client and i know how it works...
The idea is interesting... I'm not pretty sure of the real impact, but why not?
The only problem is for the partners shops and the security agents : how can you know if there's a real thief among the women??
GOOD