The Polish Federation of Cancer Survivors: What a person can miss the machine will find

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Group Account Director: Agnieszka Wichracka
Account Executive: Magda Majczyna
Account Director: Malgorzata Begier
Published: April 2011

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16 comments

kleenex's picture
kleenex
22644 pencils

Great idea..

TommyO's picture
TommyO
1866 pencils

Nice idea, but I'd be furious if I'd be considered a shop-lifter by the other unaware customers, even for a split second.

Gi_bo's picture
Gi_bo
1385 pencils

nice idea, but didnt seem to go beyond

GiBo

dbor's picture
dbor
1455 pencils

Nobody wants to feel itself a thief.

dbor's picture
dbor
1455 pencils

.

andylefty's picture
andylefty
4535 pencils

Quite original way to grab women's attention.

AdBuzzer's picture
AdBuzzer
1167 pencils

A really clever and innovative way to get noticed, but as some of you have pointed out already - it may cause some negative feelings at first, so it's crucial how the final message is delivered.

Glut's picture
Glut
3947 pencils

really good, despite the lines aren´t totally in line with the concept.

atb2005's picture
atb2005
13567 pencils

Exactly how MANY people "beeped" a day? 50? 100? More? Imagine all the beeping that goes on. Also, I'd hate to be one of those trained volunteers who would have to explain over and over and over again that this is just a campaign. I much prefer this other campaign (no beeping, no shocked customers, etc): http://adsoftheworld.com/media/dm/mio_pink_ribbon_an_uncomfortable_cus...

tk's picture
tk
7 pencils

nice original stunt, PR & amplification worthy.

wildbore's picture
wildbore
749 pencils

effective!

Hammad S's picture
Hammad S
464 pencils

Great idea but it seemed like the women got distracted by the event by laughing and whatnot...didn't seem like they cared.
But I don't think they really liked being stopped after shopping for underwear, esp when guys were around...but women in that location could be different (like how girls in California, or San Fran, don't blush as much as women in Canada).
But getting even one person is a victory.

RP2504's picture
RP2504
18 pencils

Whether they cared or not, it's on the customers decision. The goal is to make them aware. And it's met.

dsklan's picture
dsklan
1927 pencils

great!!!! so simple and clever....just need to see the screen-thumbnail and the client and i know how it works...

peticaca's picture
peticaca
189 pencils

The idea is interesting... I'm not pretty sure of the real impact, but why not?
The only problem is for the partners shops and the security agents : how can you know if there's a real thief among the women??

Phics's picture
Phics
93 pencils

GOOD

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