The Phone: Hidden
Advertising Agency: New Message Amsterdam, The Netherlands
Creative Directors: Hugo Rütter, Lennart Wienecke
Released: 2008
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6 Comments
Nice!
if they really did it...like really really, and it wasnt some thing they payed shows to pretend to do, then this is BOMB !
It’s a bit like “So I say, get off me grandmother I am done”.
Cost 1000E, New Message Amsterdam invoiced the client for 100,000E.
How do you deside this was worth 290,000E? Sounds like a spank.
Whatever But Idea is good
may they need some more presized execution
Tariq Aziz
Didn't pay anyone, a friend of mine works at one of the networks they ambushed, they went ballistic overv this.
Now that's Guerilla marketing, and like everyone says....as long as it wasn't staged, good marketing!
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