Eat trash and you'll look like it.
A message from National Nutrition Council. 1974
Advertising Agency: Dentsu Philippines, Manila, Philippines
Executive Creative Director: Mike Calaquian
Associate CD / Copywriter: Chan dela Calzada
Art Director: Sandy Floria
Producer: Dennis Carlos
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Comments
No way!! the message just doesn't come across at all!!
U hu.
Terrible photoshop. Terrible idea. Not clear at all.
What's the problem with him? Many people would like to have a body like that... or the title is talking about the fake photoshop??
hmmm... i really don't get it.
Yeah this is actually an outdoor material, whoever posted this WITHOUT our permission forgot to put that. It's a trash bag attached to a poster. Whenever people place their trash in the bag, the "belly" gets bigger.
It's pretty clear this is an ambient and the link makes it more obvious too
(http://adsoftheworld.com/media/ambient/the_philippine_national_nutriti...).
My problem is that there is no hint this is a trash bin, why would people
throw their trashes in a small bag on a wall attached to a picture???
yeah, it's a poster with a trash bag attached to it - not a print ad. whomever sent this is in forgot to include the concept board.
People today are exposed to a lot of types of information, there is the promotional information but there's also educational information. I am strictly referring to food information. If we eat bad or have unhealthy lifestyles most of us are aware of that, it's not like we don't know what we put in your body, we're just ignorant and comply with it. There also the others that only by food from nutritional stores. This kind of awareness campaigns have an educative purpose, I would really like to know what were the reactions of those exposed to this ad, this would give us many information on people.