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The Philippine National Nutrition Council: Trash man

The Philippine National Nutrition Council: Trash man
Your rating: None Average: 3.4 (21 votes)

Eat trash and you'll look like it.
A message from National Nutrition Council. 1974

Advertising Agency: Dentsu Philippines, Manila, Philippines
Executive Creative Director: Mike Calaquian
Associate CD / Copywriter: Chan dela Calzada
Art Director: Sandy Floria
Producer: Dennis Carlos

Comments

samee's picture 74 pencils
samee | Mon, 2009-10-26 09:59

No way!! the message just doesn't come across at all!!

khalu's picture 30 pencils
khalu | Mon, 2009-10-26 10:10

U hu.

silvi's picture 1464 pencils
silvi | Mon, 2009-10-26 10:48

Terrible photoshop. Terrible idea. Not clear at all.

Guest's picture
Guest | Mon, 2009-10-26 12:54

What's the problem with him? Many people would like to have a body like that... or the title is talking about the fake photoshop??

Guest's picture
Guest | Mon, 2009-10-26 21:15

hmmm... i really don't get it.

Guest's picture
Guest | Tue, 2009-10-27 00:59

Yeah this is actually an outdoor material, whoever posted this WITHOUT our permission forgot to put that. It's a trash bag attached to a poster. Whenever people place their trash in the bag, the "belly" gets bigger.

Dzsoi's picture 4558 pencils
Dzsoi | Wed, 2009-10-28 05:41

It's pretty clear this is an ambient and the link makes it more obvious too
(http://adsoftheworld.com/media/ambient/the_philippine_national_nutriti...).

My problem is that there is no hint this is a trash bin, why would people
throw their trashes in a small bag on a wall attached to a picture???

Guest's picture
Guest | Tue, 2009-10-27 01:09

yeah, it's a poster with a trash bag attached to it - not a print ad. whomever sent this is in forgot to include the concept board.

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