Solution: Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors.
Results: Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.
Advertising Agency: Saatchi & Saatchi Manila, Philippines
Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca, Trixie Diyco
Art Director: Janette de Veyra
Copywriters: Paolo Agulto, Maan Agsalud
Agency Producers: Rodel Quitain, Dennis Obien
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More