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Outdoor Essentials

Published/Aired: 
October 2009
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Description: 

Solution: Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors.

Results: Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.

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Highest Rated

rohit_bharati's picture
rohit_bharati
75 Activity Scores

nice

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