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Outdoor Essentials

Published/Aired: 
October 2009
10583
Description: 

Solution: Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors.

Results: Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.

Ambient advertisment created by Saatchi & Saatchi, Philippines for The North Face, within the category: Fashion.

Comments (15)

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Highest Rated

doodlidooo's picture
doodlidooo
Activity Score 11

mind blowing concept... and great results achieved

Guest's picture
Guest

very cool idea

Guest's picture
Guest

very nice.. like this a lot!!

Guest's picture
Guest

This is pretty cool!

Love the packaging.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice.

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Guest's picture
Guest

interesting approach, yet it's got fake written all over.
No store owners would want to use their precious space for advertising goods.
they want their space to sell products.

Guest's picture
Guest

saatchi did this?
really?

Crave's picture
Crave
Activity Score 95

wait, the solution: unless you buy Northface gear, otherwise your survival will have to depend on these items (rock, stick, etc.), and there is a Northface logo on those items!?
Won't the consumer think that Northface is selling "wilderness" instead? The idea isn't all that bad, but the logic of the whole purpose is wrong. Check it again and re-state your "problem & solution".
by the way, your solution doesn't really solve your problem of "no advertising space".

Guest's picture
Guest

little bit weird strategy and explanations, good results anyway!

silvi's picture
silvi
Activity Score 4172

Makes me want to buy it.

Guest's picture
Guest

awsome! i probly would have been one of the customers who would want to buy one. its funny and very good packaging, but Im a packaging junkie

soya2's picture
soya2
Activity Score 134

nice......
unfortunatly i don't really like it.

but when I see the results..... it's quite brethtaking..... 38%??? just for this kind of campaign??

Sydney based jake's picture
Sydney based jake
Activity Score 115

Great shelf appeal and beautiful pack design,
S&S done it again it looks like.

hagemony's picture
hagemony
Activity Score 335

awesome

doodlidooo's picture
doodlidooo
Activity Score 11

mind blowing concept... and great results achieved

rohit_bharati's picture
rohit_bharati
Activity Score 75

nice

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