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The Ministry of Justice, Netherlands: Live interactive billboard against agression

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Your rating: None Average: 9.1 (42 votes)

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation witch confronts them with their inactivity.

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Lukas van de Ven
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Account: Judith Lavalette, Nadine Marcar
Agency Producer: Christ Bloemheuvel
Production Company: WeFilm
Director: Roel Welling
Producer: Bas Welling
DoP: Martijn Cousijn
Editor: Wouter van Luijn
Post production: Baked Beans
Technique: Bitmove
Published: April 2010

8 Comments

royschellekens's picture 396 pencils
royschellekens | Fri, 2010-04-23 06:47

Love it! Very smart use of media! Intriguing and involving.

http://twitter.com/royschellekens

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Cladman's picture 74 pencils
Cladman | Fri, 2010-04-23 13:11

great!

atb2005's picture 13683 pencils
atb2005 | Fri, 2010-04-23 13:21
10

Outstanding!

gmint7's picture 2679 pencils
gmint7 | Fri, 2010-04-23 22:34

I didn't know netherlands love to bash street workers that much.

:::J:::

raavigeorgian's picture 2450 pencils
raavigeorgian | Sat, 2010-04-24 02:13

already loving the music...

LeroyChristian's picture 406 pencils
LeroyChristian | Sat, 2010-04-24 09:17

smart

mosho's picture 295 pencils
mosho | Sat, 2010-04-24 15:47

i like :)

www.it-evo.com

blackhepburn's picture 2 pencils
blackhepburn | Thu, 2010-05-20 16:31

amazing! need help! can anybody tell where i can find more infomation about this ad and about campaign in the whole?? thanks!

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