The Ministry of Justice, Netherlands: Live interactive billboard against agression

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation witch confronts them with their inactivity.

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Lukas van de Ven
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Account: Judith Lavalette, Nadine Marcar
Agency Producer: Christ Bloemheuvel
Production Company: WeFilm
Director: Roel Welling
Producer: Bas Welling
DoP: Martijn Cousijn
Editor: Wouter van Luijn
Post production: Baked Beans
Technique: Bitmove
Published: April 2010

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8 comments

royschellekens's picture
royschellekens
390 pencils

Love it! Very smart use of media! Intriguing and involving.

http://twitter.com/royschellekens

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Cladman's picture
Cladman
74 pencils

great!

atb2005's picture
atb2005
13567 pencils

Outstanding!

gmint7's picture
gmint7
2685 pencils

I didn't know netherlands love to bash street workers that much.

:::J:::

raavigeorgian's picture
raavigeorgian
2444 pencils

already loving the music...

LeroyChristian's picture
LeroyChristian
392 pencils

smart

mosho's picture
mosho
298 pencils

i like :)

blackhepburn's picture
blackhepburn
2 pencils

amazing! need help! can anybody tell where i can find more infomation about this ad and about campaign in the whole?? thanks!

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