The Manhole Campaign

September 2007
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Karlstadsbuss is the Public Transport company in the City of Karlstad. This guerrilla campaign shows the citizens of Karlstad the new bus routes and numbers (on the right streets) on a large number of manhole covers all over Karlstad.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Mats Åstrand
Account Manager: Kalle Olsson
Illustrator: Sara Persson
Final art: Helena Johansson, Eva Andersson

Comments (4)

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kgeiger's picture
7287 Activity Scores

Karlstad is not a "small town", it's a village... ;)
But this is a nice idea none the less. Let's see the other phases of the campaign...


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