Advertisement

Parkinson spoon project

Agency Network: 
Published/Aired: 
April 2014
Description: 

For the Parkinson awareness month, we generated an activity to raise awareness and emphasize the difficulties of the day to day life of Parkinson's patients. A special spoon with holes was created to show how difficult it is for them to manage even the simplest tasks. We contacted a well-known restaurant in Tel Aviv that was happy to join us in this project. Every diner got a bowl of soup with the special soup which was placed on a napkin with the message: "Thousands of Parkinson's patients have difficulties even with the simplest tasks".

Ambient advertisment created by Draftfcb, Israel for The Israel Parkinson Association, within the category: Public Interest, NGO.

Thousands of Parkinson's patients have difficulties even with the simplest tasks.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Israel
Creative: Tal Perlmuter
Art Director: Maayan Ariel Wexler
Copywriter: Yaniv Sahar
Account Director: Shirly lugassy

Comments (2)

Log in or register to post comments

Highest Rated

criscscs16's picture
criscscs16
Activity Score 119

Loved it

criscscs16's picture
criscscs16
Activity Score 119

Loved it

Advertisement