For the Parkinson awareness month, we generated an activity to raise awareness and emphasize the difficulties of the day to day life of Parkinson's patients. A special spoon with holes was created to show how difficult it is for them to manage even the simplest tasks. We contacted a well-known restaurant in Tel Aviv that was happy to join us in this project. Every diner got a bowl of soup with the special soup which was placed on a napkin with the message: "Thousands of Parkinson's patients have difficulties even with the simplest tasks".
Ambient advertisment created by Draftfcb, Israel for The Israel Parkinson Association, within the category: Public Interest, NGO.
Thousands of Parkinson's patients have difficulties even with the simplest tasks.
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