The Ironing Service: Crumpled mailer
Ironing service
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Gary Fawcett
Copywriter: Harinder Bajwa
Photographer: Paul Moffat
Released: September 2006
Ironing service
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Gary Fawcett
Copywriter: Harinder Bajwa
Photographer: Paul Moffat
Released: September 2006
Comments
How about something that shows me how good you are instead of showing me what my problem is? I don't think highlighting the problem in two phases would lead me to using your service.
I'd probably buy an iron after seeing this...
Isn't advertising about making a product/service that is similar to many others, stand out? This stands out, as far as highlighting what's better about this service - what, flatter irons?
A simple idea which would raise a smile.
Better than your average mailer.
7/10
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It's only an ad.
haha..nice. i had seen something like this b4 whr ppl were crumpling handouts and giving them to the public, which made the latter curious enough to open & read them.