How do you reach dog owners? Through their dogs. How do you reach dogs? Through their nose. Dog-sized outdoor boards was produced. Each one was prepared with meatballs and then placed next to the boutique.
Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Directors / Copywriters: Anders Granberg, Jenny Berg
Account executive: Hanna Jönsson
Managing Director: Johanna Jernbäck
Photographers: Erika Lidén, Linda Åkerman
Typographer: Anders Nilsson
Released: January 2009