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Published/Aired: 
January 2009
Description: 

How do you reach dog owners? Through their dogs. How do you reach dogs? Through their nose. Dog-sized outdoor boards was produced. Each one was prepared with meatballs and then placed next to the boutique.

Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Directors / Copywriters: Anders Granberg, Jenny Berg
Account executive: Hanna Jönsson
Managing Director: Johanna Jernbäck
Photographers: Erika Lidén, Linda Åkerman
Typographer: Anders Nilsson

Comments (12)

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Highest Rated

kergu's picture
kergu
Activity Score 6795

fff/&%ing clever...

Emran Hayat's picture
Emran Hayat
Activity Score 832

hahahah... gr8 idea. hope thy've attracted the audience

Creativity is a natural extension of our enthusiasm

morse's picture
morse
Activity Score 17397

It's a great idea, but similar to this: http://adsoftheworld.com/media/ambient/pedigree_floor_sticker

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Dev Kumar's picture
Dev Kumar
Activity Score 834

Although there are many ways to attract dogs, this one's among the more interesting ways...

Sehba's picture
Sehba
Activity Score 28

the idea is the same but the execution different...direct n indirect..but then *twinkle* it works!

Guest's picture
Guest

yeah but who's responsible for replacing the meatball once it spoils or is consumed by birds?
also, would be nice to have the actual copy translated from the Swedish.

Guest's picture
Guest

I hope they replace the meatballs. It going to be nice and fresh after a few days.

just write's picture
just write
Activity Score 653

good one... idea is very good

Guest's picture
Guest

lol, I like the last photo. The one with the black dog. He looks like he's drooling.

Ohkamp's picture
Ohkamp
Activity Score 228

Interesting but I think the way Pedigree executed this idea was much better. They made dog bowls stickers and posters that smelled like dog food so the dog was actually approaching something that made a bit more sense than a photo of a wagging tail.

kergu's picture
kergu
Activity Score 6795

fff/&%ing clever...

Nash Albacea's picture
Nash Albacea
Activity Score 22

Such a brilliant idea of targeting the right audience! Kudos!

DJVassallo's picture
DJVassallo
Activity Score 243

sooo clever to attract the right audience... if it would be that easy with humans....

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