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Published/Aired: 
January 2009
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Description: 

How do you reach dog owners? Through their dogs. How do you reach dogs? Through their nose. Dog-sized outdoor boards was produced. Each one was prepared with meatballs and then placed next to the boutique.

Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Directors / Copywriters: Anders Granberg, Jenny Berg
Account executive: Hanna Jönsson
Managing Director: Johanna Jernbäck
Photographers: Erika Lidén, Linda Åkerman
Typographer: Anders Nilsson

Comments (12)

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Highest Rated

DJVassallo's picture
DJVassallo
243 Activity Scores

sooo clever to attract the right audience... if it would be that easy with humans....

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