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The Global Literacy Project: The My First Book Project

Advertising Agency: JWT, Cape Town, South Africa
Creative Director: Conn Bertish
Art Directors: Alison Sutcliffe, Ross Nieuwenhuizen
Copywriter: Conn Bertish
Film editor: Mathew Kramer
Published: June 2009

19 comments

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

well.
this is brilliant.
you showed how to turn useless to valuable.
you made my day.

dclxvi

CrackerJackWorks's picture
CrackerJackWorks
11088 pencils

Now that's an idea!

Adaddicted's picture
Adaddicted
3435 pencils

Now, that's a reality!!!

withalltherespects

brandingworthspreading's picture
brandingworthsp...
648 pencils

Brilliant! Beautiful project.

Hiperion's picture
Hiperion
3138 pencils

Smells like Cannes spirit...

diogorspd's picture
diogorspd
52 pencils

Agree with Hiperion. Cannes' worth.

monsieurange's picture
monsieurange
520 pencils

Nice & Helpfull.

fatlabrador's picture
fatlabrador
59 pencils

Nice scam.

ossman's picture
ossman
29 pencils

brilliant idea.

cirano's picture
cirano
32 pencils

and that s how we all should do

michelangelo's picture
michelangelo
660 pencils

brilliant

satrianee's picture
satrianee
3748 pencils

good idea helping to create good. thanks!

Molecule's picture
Molecule
437 pencils

love it!!

Phil Lestino's picture
Phil Lestino
1682 pencils

Worthy!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Genius

kgeiger's picture
kgeiger
7090 pencils

Absolutely inspiring that the entire JWT network took part in this. Well done!

circlel's picture
circlel
65 pencils

most beautiful books!!!!

DrKoob's picture
DrKoob
2 pencils

A superb idea. I have stacks of these books and I know others that do as well. I am glad that it was tweeted out there so I found it.

That said, how sad is it that a film created to help children features the voice of a known pedophile. I wish you had chosen other music for your video.

mujerendiagonal's picture
mujerendiagonal
84 pencils

This is a really great idea. I love it!!!
Its cool to know things like this are being done.
good job!

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