The Global Literacy Project: The My First Book Project
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Advertising Agency: JWT, Cape Town, South Africa
Creative Director: Conn Bertish
Art Directors: Alison Sutcliffe, Ross Nieuwenhuizen
Copywriter: Conn Bertish
Film editor: Mathew Kramer
Published: June 2009


19 Comments
well.
this is brilliant.
you showed how to turn useless to valuable.
you made my day.
dclxvi
Now that's an idea!
Now, that's a reality!!!
withalltherespects
Brilliant! Beautiful project.
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Smells like Cannes spirit...
Agree with Hiperion. Cannes' worth.
Nice & Helpfull.
Nice scam.
brilliant idea.
and that s how we all should do
brilliant
good idea helping to create good. thanks!
love it!!
Worthy!
Genius
Absolutely inspiring that the entire JWT network took part in this. Well done!
most beautiful books!!!!
A superb idea. I have stacks of these books and I know others that do as well. I am glad that it was tweeted out there so I found it.
That said, how sad is it that a film created to help children features the voice of a known pedophile. I wish you had chosen other music for your video.
This is a really great idea. I love it!!!
Its cool to know things like this are being done.
good job!