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Published/Aired: 
March 2008
Description: 

Ambient advertisment created by BBDO, Australia for The Father Bob Maguire Foundation, within the category: Public Interest, NGO.

For the homeless, every day is a struggle.
Donate today and help us feed the homeless.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Ant Keogh, Grant Rutherford
Art Director: Russel Fox
Copywriter: Ant White
Photographer: Dave Rosendale

Comments (16)

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Highest Rated

360 grados's picture
360 grados
Activity Score 305

W O W

Vicomte's picture
Vicomte
Activity Score 287

Hardcore, but this is the reality. Good job

ChuckNorris's picture
ChuckNorris
Activity Score 834

Done for Instituto Akatu by Leo Burnett São Paulo in 2006.

http://img69.imageshack.us/img69/1885/act59kg.jpg

sbr's picture
sbr
Activity Score 143

It's been done and widely awarded. For a client named City Mission. If you guys have The One Show - Volume 27, go to page 257. It's getting harder and harder to have new ideas. But people should at least read those books to avoid coming up with such identical stuff.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

True. Done in different countries on different bins and similar places. Just check joelapompe....

sumsum's picture
sumsum
Activity Score 615

congrats to sbr: this is the very first time someone saying "done" in a constructive an propper way. thx a lot.

talay's picture
talay
Activity Score 266

sad but true

bknowlden's picture
bknowlden
Activity Score 3647

Great idea, but I've seen it five or six times now...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

AT LEAST!

EGGO's picture
EGGO
Activity Score 354

Hate to repeat but MAN has this idea been done, with a better line, too.

You have to hate advertising in order to truly love it.

Tincho's picture
Tincho
Activity Score 1093

The idea of the "garbage dinner" with the knife and fork is really old.

I found thisone that has low resolution:

http://www.donorpowerblog.com/donor_power_blog/images/wfp_2.jpg

But there was another one that I couldnt find for Ketchup or Hellmans that was similar, but playing with the wasted food that remains in the sink of the kitchen.

joelapompe's picture
joelapompe
Activity Score 3843

shortlisted in Cannes 2005 !!!

http://www.joelapompe.net / Facebook : Joelapompe

bertie's picture
bertie
Activity Score 54

First thought.

david ogilvy's picture
david ogilvy
Activity Score 30
artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
Activity Score 136

Like you.

laksh08's picture
laksh08
Activity Score 111

ok

360 grados's picture
360 grados
Activity Score 305

W O W

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