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19 comments

kalpesh78's picture
kalpesh78
2580 pencils

Nice idea... but if i were flipping through pages i wouldn't realise there's a scratch n win thingi here. nice concept though.

ideas....30 minutes nahi toh free.

Corona Raymaker's picture
Corona Raymaker
549 pencils

If you "flip" through whatever you read, you are not the economists target group, anyway. So therefore that's perfectly fine.
P.S. I am not trying to offend you. Just saying that "flipping through" a magazine is pretty careless and not exactly the cliché behaviour of business people. So ...

V

coronam's picture
coronam
162 pencils

very smart. very economist :)

Kay's picture
Kay
161 pencils

every time i c economist ads... i dont get it... mayb i dont read economist...

BTW, Have Heart: do u think this kind of " Scratch, Scratch" media also "Done a million times"?

chintan ruparel's picture
chintan ruparel
1516 pencils

yeah..very economist! i like it anyway. their ads are always a treat :)

~ old habits die hard, older ones never do ~

vurtomatic's picture
vurtomatic
364 pencils

Do people who read The Economist buy scratch-its and hope to hit the jackpot? Or does this mean you've hit the jackpot because you picked up The Economist?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like the economist, even if they do have that dry corporate humour about them, they have a certain amount of arrogance which I think appears to tht type of readers they want.

I like a bit of arrogance in ads sometimes.

hang-the-dj's picture
hang-the-dj
1262 pencils

Hey look Boony, it's another scratchy. Yet another god damn scratchy...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

another scratchy - seriously guys move on.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Yeah I know. This has actually won a few awards lately. Saw it at Young Guns and I think LIAA.

Rog's picture
Rog
6094 pencils

And a rather pointless one, at that.

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

firestorm10's picture
firestorm10
10 pencils

Huh, I don't read the economist, but isn't that kinda contradictory. I here you have a full page and you use just a tad little corner, economic? Here it isn't since the whole page is still being used just not printed on, a waste of paper imo

hang-the-dj's picture
hang-the-dj
1262 pencils

Oh no, the clients have infultrated...run, run...

Nthngmn's picture
Nthngmn
626 pencils

The magazine is called The Economist, not The Arborist.

money, not eco-conservation

Thiago Aranha's picture
Thiago Aranha
121 pencils

Maybe the pointless and off-topic comment I've ever seen in here... lol

everartz's picture
everartz
7611 pencils

hmmmmmm!

| Everartz |

Totto's picture
Totto
685 pencils

where s the copy that should say scratch here!! ?

Intelligent ads are the need of the hour.

Laurent's picture
Laurent
289 pencils

not the best of the 'The Economist' saga

aix's picture
aix
49 pencils

i agree with cherval.

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