The Economist: Lightbulb

Interactive advertisement.

Advertising Agency: BBDO

11 comments

fractalrene's picture
fractalrene
1504 pencils

Clever. Good idea.

adrianapr's picture
adrianapr
1238 pencils

Kudos BBDO! Awesome.

TRICKY's picture
TRICKY
3950 pencils

what an idea!!!!

The man who stops advertising to save money is like the man who stops the clock to save time

Memetic's picture
Memetic
150 pencils

I remember that! GREAT. Just great!

rolling.stone's picture
rolling.stone
2740 pencils

hatsoff

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~ Quite obviously, I have gathered no moss ! ~

Gasper's picture
Gasper
44 pencils

Different, but not sale.

raavigeorgian's picture
raavigeorgian
2444 pencils

loved it

imagineit's picture
imagineit
552 pencils

This is bloody awesome. WOW WOW WOW

Sdb's picture
Sdb
1364 pencils

But how does it work actually? is there any censor that helps to light the bulb?

somecopywriter's picture
somecopywriter
1107 pencils

Amazing!

simonsimmons's picture
simonsimmons
13 pencils

@ Sdb - Do you really need to ask that question of one of the most famous outdoor ads ever!?! Sigh.

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